VANDAL announces ‘AI ATELIER’ and delivers feature-film length digital placemaking art exhibition using generative AI

Commissioned by one of Australia’s largest corporate organisations, VANDAL has delivered a digital placemaking art exhibition of epic proportions.

Titled ‘Natural Rhythms of Australia’, the work features over 130 minutes of 4K generative motion as digital art across 6 seasons, showcasing the environmental cycles and natural events triggered by the changes in the seasons.

Exhibited on a massive 47 sqm ultra high-definition digital art display as part of an impressive commercial lobby refurbishment to be announced imminently, VANDAL successfully harnessed the power of the emerging technology of generative AI to create a world-leading, high-fidelity, digital exhibition spanning over two hours. That’s more than the length of a feature film.

Says Emile Rademeyer, executive director, VANDAL: “Born out of our passion for creativity, art and technology is ‘VANDAL AI ATELIER’, an innovative new creative offering in generative digital art.”

Says Chris Scott, creative director, VANDAL: ”‘Natural Rhythms of Australia’ is the debut project from VANDAL’s AI ATELIER. It features custom-created generative AI tools and workflows developed from the ground up, we proudly created a bespoke toolset over months of research and development.

“As this mind-bending technology changes and evolves, we’re relishing the challenge of harnessing AI as another production tool and partner in creativity.”

The announcement of VANDAL AI ATELIER follows Rademeyer’s presentation at the “HumAIn: Human Creativity x AI’ Conference” by Unmade on the topic “Generative AI for content”.

Posing the question: “Is Generative AI having an impact on creative media, marketing and advertising?”, he concluded, “The answer is no-brainer. The answer is AI ATELIER.”