Vale Jo Meadows – CD and Art Director: “Her hallmarks were insightful thinking, exquisite crafting and a superb eye for design”

The Australian advertising industry will be saddened to hear of the passing of Creative Director and Art Director Jo Meadows, after a long battle with early onset dementia.

After studying fine arts at National Art School Darlinghurst, Jo first made her mark in advertising at DMB&B Weekes Morris Osborn. She then ran her own freelance company Object&Desired for many years, where she worked with some of the industry’s finest creatives.

In 2003, along with Sylvianne Heim, Jo started-up Blonde, the first creative agency exclusively targeting women, with clients including The Pretty Girl Fashion Group and Tahiti Tourisme.

Jo then became a fixture on the freelance scene working with many agencies and creatives on clients as diverse as QVB, Strand Arcade, Macleans, Salvation Army and Samoan Tourism. Her hallmarks were insightful thinking, exquisite crafting and a superb eye for design.

She was passionate about fine art, including photography, painting and printmaking, creating many works of her own.

Jo will be sorely missed as a creator, collaborator, colleague and friend.

A private family luncheon will be held in Melbourne to celebrate her life.