VAILO reframes the speed of light for motorsport fans in out-of-home campaign via Showpony

The VAILO Adelaide 500 is Australia’s biggest motorsport event with four days of adrenaline charged racing. So when sports lighting company and naming rights sponsor VAILO needed an impactful on-site execution, a subtle rearrangement of words illuminated the company’s mission.

With a clever flip of the well-known phrase, ‘speed of light’ Showpony revealed what VAILO is famous for – building ‘the light of speed’.

View the credits on Bestads here.