US Sydney and Iris Worldwide Sydney take out oOh!media Outdoor Ad of the Month for October
US Sydney’s Nike ‘Take Every Advantage’ poster has won best metro billboard campaign for the month of October in the oOh!media BIG Creative national awards, while Iris Worldwide’s work for Shell won best regional creative.
Nike won for its use of simple language and bright colours, with specifically targeted placement to direct shoppers into the store. Shell won for its use of regional locations, simplicity and innovation. The billboard creative was designed to look like a side of a truck trailer to specifically target truck drivers and appeal to them visually on a daily basis.
Both agencies will receive a $500 bar tab to celebrate their win, and have been shortlisted to compete for the major prize of return tickets to the Cannes Lions International Advertising Festival next June. oOh! launched its BIG Creative national award program last month to help improve the standard of billboard creative in Australia.
Says national oOhroad! manager, Steve Danaher: “What’s great about these ads is that they take clear, simple messages and harness the power of their placement within the environment to make them relevant.
“These ads work, because they follow some of the Five Golden Rules of creative billboard advertising that arose from a consumer insights research study conducted earlier in the year.”
The Five Golden Rules are: simplicity, clear branding, visual appeal, language and innovation. Agencies with billboard campaigns do not have to enter or register, instead they are automatically selected and assessed by the judging panel simply for having a metropolitan or regional billboard campaign with oOh!
9 Comments
YOU ARE FUCKING KIDDING ME!
I concur. That looks like a truck? Must try harder, as my school teachers use to tell mr and mrs smudge.
Who got the bronze if these two took the top prizes?
Cannes is so far away…..
I like the ide of promoting creativity on billboard by ooh!media though.
Looks like they got a prize for just turning up.
Good on the winners. There’s some absolute rubbish outdoor out there.
Jezuz! We need to get out more.
A couple of weeks ago an OOH guy came into our agency and did a presentation to the creative department about these new awards. One of the things that was brought up was the judging. He said it would be done by OOH people internally based on the rationale that it was their awards and their prize so they should control it.
Hey, it’s there money. And it is not like we need another award show anyway. Especially one with a prize as lame as Cannes.
But please, stop calling ti a creative award. Or prize. There is a reason the quality of an award depends on the quality of the judges.
Their money… You let your whole argument down right there.
However, I agree. And the rules they’ve put up there are to be broken, they’re so fucking old school that most billboards that adhere to them wouldn’t pick up in Cannes.