UNSW Sydney appoints Howatson+Company as creative and production agency of record

UNSW Sydney has awarded its creative and production scope of works to Howatson+Company.

The appointment sees UNSW combine the message and the moment with Howatson+Company who has held the university’s media business for the last 12 months.

Says Sofia Lloyd-Jones, chief marketing officer at UNSW: “We’ve been impressed with the impact Howatson+Company has brought to the media side of our business and we’re excited to now scale that impact by unifying creative and production services into a single operating model.

“A single operating model enables us to move quickly to respond to customer needs in a fast changing market, and at scale.

“The team at Howatson+Co have demonstrated their deep understanding of the sector and continue to apply data and innovation to promote an integrated growth strategy.”

Says Chris Howatson, CEO at Howatson+Company: “The world needs new ideas and solutions, and in working with UNSW over the past year, it’s clear they are leading the way to a more sustainable, just society. Their culture embraces diversity of thought, integrity and innovation, and a deep connection with community.

“To be trusted to express their ideals across all three communication functions of media, message and orchestration is a privilege and an opportunity to contribute.

“Sofia has a very clear and ambitious vision for future student recruitment, and we’re thrilled to be deepening our partnership.”

The appointment is effective immediately.