UNSW appoints The Hallway as its lead agency; launches new ‘UNSW World Changers’ campaign

Independent creative agency The Hallway has been appointed by UNSW as the university’s lead creative agency.

The Hallway is handling strategic, creative and programmatic media assignments, geared towards cementing UNSW’s reputation as a globally respected institution.

The latest work introduces the new brand positioning of “Australia’s Global University” which is being rolled out across all university communications and strategic plans.

The Hallway’s recent campaign – ‘UNSW World Changers’ – celebrated the inspiring and internationally important work coming out of UNSW, including a bionic eye implant, water purification research and innovations in emergency housing. The campaign asked prospective students how they could contribute to UNSW’s culture of innovation, in the process becoming a #unswworldchanger.

The print, outdoor, digital and social campaign was supported by a programmatic recruitment campaign that helped UNSW surpass The University of Sydney as the number one preference within UAC for prospective university students.

Says Jules Hall, CEO, The Hallway: “At The Hallway, we’re passionate about investing in, and fostering creativity, particularly trans-disciplinary creativity. UNSW shares this commitment to new and creative approaches to education and research, balancing real world innovation with the purely academic. This is a motivating and noble outlook and we are excited about helping bring UNSW’s ambitious goals to fruition.”

Says Sue-Anne Chew, UNSW: “We are delighted to be working with The Hallway. Their work strongly reinforces our vision and resonates with both future and current students and we are already seeing unprecedented results.”

The Hallway was last year awarded the prestigious AC&E ADMA Grand Prix and Pinnacle Award for Innovation for their work with Google.

Illustration: Cream