Unprecedented times call for precedented prices in ALDI’s latest campaign via BMF Australia
ALDI has launched a new campaign via BMF to reassure the nation its low prices aren’t going anywhere.
The campaign has rolled out across the country and includes TV, outdoor, in store, digital, social and catalogue.
The film was directed by Dave Wood out of Good Oil.
Creative Agency: BMF
Executive Creative Director: Alex Derwin
Creative Directors: David Fraser and Dantie van der Merwe
Creative: Michael Dawson
Executive Planning Director: Christina Aventi
Group Planning Director: Kinga Papp
Senior Strategic Planner: Kellie Box
Managing Director: Stephen McArdle
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Account Director: Bryan Bryant-Steeds
Account Executive: Flora Fraser
Head of TV: Jenny Lee-Archer
Agency Producer: Jess Vella
Director: Dave Wood
Production Company: Good Oil
Executive Producer: Juliet Bishop and Sam Long
Producer: Andrew ‘Macca’ McLean
Post Production: Alt.vfx
Editor: Simon Price @ARC
DoP: Germaine McMicking
Music & Sound Design: Rumble Studios
Client: ALDI Australia
39 Comments
but this is clever
ALDI for the win with the smart strategy and execution
Care to share details on why it was clever?
Have you not shopped at Coles or woolies when they were charging $16 for a head of broccoli? There was a lot of price gouging going on and the audience knew it.
Because it also says a lot about our media. Reporter didn’t get the answer she wanted, so… “Let’s just go.” It just proves the old journalism adage, “Never let the truth get in the way of a good headline.”
Love it!
Different but not good.
This is the best thing i’ve seen recently
Nice. Well done all.
It sounds harsh, but as Aldi ads have a deserved creative reputation, I feel this spot is quite average. The comedy falls flat and the end gag is quite weak.
Not up to their usual quirky standards, sadly.
Nice simple spot.
Really like this
How could you be disappointed with this nice simple idea? This blog is awful.
Good ad. Simple message.Easy to understand
Looks like remote working doesn’t work.
This calls for unprecedented praise. Addresses covid without the saccharine.
Dawso does it again.
Every ad I’ve genuinely liked this year, that man is behind.
Just so corny.
Stop believing your own comments BMF.
Seems like he’s doing most of the BMF work. Wonder what their creatives are working on?
This is really ordinary.
This is brilliant! Well done BMF.
Congrats all involved.
Whilst a good Aldi ad, it shows more so the crap and twisted “news” dished out from paparazzi.
How can you say anything bad about this? It’s funny as.
yeah, i don’t know how anyone can really knock this. every brand i work on at the moment HATES comedy. this spot is wrapping a straight message in some stupidness – it’s entertaining. we’re in a world where the funny ad may never make a come back. young people growing up now don’t see funny ads on tv. they see the crappy montage and worthy brand rubbish ads we get now. they think that’s normal and that’s good…guess who’s gonna be your marketing client in a few years time? every ad with humour must be applauded and protected. they are an endangered species.
Great as always. And you know it works.
Errr…. Almost every ad has a comedy angle to it these days. What are you smoking?
Love this ad
I am recuperating in hospital and this ad made me laugh out loud
The last line does it!
Had 5 friends over last night, (first time in what seems like ages, thanks to the relaxed visitation restriction) when this came on.
I’ll preface this with, none of my guests work in the industry.
All laughed, myself included.
Well done BMF, and congrats to all involved. Great. Different.
Keep up the good work.
It’s a spoof of our times. Very Monty Python – i like it.
If you don’t have anything nice to say, go lick a handrail.
It reminds me of the Budget Direct ads, which isn’t a good thing.
What is the name of the actress holding the bags in this ad?
It’s true that it is easier to comment and be snarky than it is to be funny. Many on this blog would appreciate how hard the creatives have to work to get anything over the line and would hate the haters when they do something… so well done for making this BMF. And good on you for trying to do comedy right now.
Humour divides. So — when doing comedy, the jokes need to land. “Let’s just go” is not a punchline. It’s a cop out.
Understand that budgets are tight etc but you’ve spent quite a bit on the helicopter and the VO artist. Might have wanted to spend a little on a joke writer. They may be expensive (although not any more expensive than a freelance copywriter), but definitely worth getting someone who isn’t in advertising to have a look at the gags. After all, they care much more about the joke and the audience and aren’t obsessed with the brand – which the ECD/CD/Copywriter all have to care about.
Loved it and so aldi to bring in fresh low and new.
Who is the actress carrying the bags please? It is driving ne crazy as I can see and hear her, but can’t work out where from.
Merridy Eastman is carrying the bags
The worst and most annoying advertisements . People shouting inane words.
The Agency seems to be a one style messenger.
Aldi ad just like the dreaded Budget ad. Will never go to Budget for Insurance
Bloody annoying. Is the woman in the helicopter trying to emulate the actress on “Mad as Hell”? If she is, she’s failing. The sooner this is off air, the better.
What is the shoppers real name? Know she has been in an Australian TV show but can’t place which one.