Unlisted ‘WOW’ with new animated film for Samsung Galaxy Unpacked 2023

Unlisted’s 2veinte continue to paint the town ‘retro’ with their transportive new film for Samsung’s latest Tab.

Produced by Unlisted in collaboration with PlanIt Production and Cheil Worldwide Korea, the film was commissioned for Samsung’s global product event – Samsung Galaxy Unpacked – this year held in Seoul, Korea. The monumental launch, was a tour-de-force of innovation and craftsmanship – from the products to the production.

Samsung had large ambitions for the Tab unveiling – calling upon 2veinte to bring to life the sleek design of the Samsung Tab with their signature stylish flair. Vibrant colours, other-worldly environments (flying fish anyone?) and an abundance of whimsy was mandatory.

Unlisted EP, Anita Emor, was along for the ride saying: “What a treat to be a part of such a global event! Working on this film quickly became a passion project. The creative was not only gorgeous but fun – and 2veinte were the perfect partners to bring it to life. They’re innate artists and problem- solvers, which laid the foundations for imaginations to run rampant.”

Client: Samsung
Marketing Manager: Sohyun Kim
Marketing Supervisor: Jibum Kim

Agency: Cheil Worldwide – Korea
Account Manager: Yearin Kim
Creative Director: Heekyung Keum
Art Director: Yunmin Lee, Andy Koo, Hyewon Lee

Animation Production Company: Unlisted
Executive Producers: Katie Mackin, Anita Emor
Producer: Monaliza Ziba

Animation Company: 2veinte
Creative Director: Pablo Gostanian
Animation Director: Fernando Toninello
Art Director: Ailu Sbrizza
Executive Producer: Agustin Valcarenghi
Production: Mercedes Lauria, Pilar Megna

Live Production Company: PlanIt Production Co – Korea
Director: Soo Ryu Kang
Executive Producers: Hyung Joon Pakr, Young Hwi Seo
Producers: Jinkyu Choi, Moonju Jeong, Eun Young Gang