Uniting WA and KWP+Partners Perth launch powerful campaign for Homelessness Week

For Homelessness Week (August 4-10), Uniting WA, in partnership with KWP+Partners Perth, launched There is a Path Home – a bold, multi-channel campaign telling the real stories of people who have experienced homelessness. It traces the complex, confronting moments that left them unhoused through to the hope and stability of finding a home.

At the heart of the campaign is a striking mural on Perth Station Tunnel Megawalls, created in collaboration with Perth artist Nathanael Whale. It traces the winding paths of three Lived Experience Advocates (LEAs), offering a real account of what it’s like to be homeless.

Bryan Dennis, Executive Creative Director at KWP+ Partners, said: “The idea was to show that homelessness doesn’t have to be an endless spiral – that with Uniting WA’s support, there is a way forward. Every journey is unique, and thanks to the brilliance of Nathanael and Tracey, we’ve turned these paths into bold, engaging visuals that make their stories impossible to ignore.”

The campaign extends beyond the mural. Illustrations became OOH and digital assets, including animations by Tracey Kim, amplifying key calls-to-action that lead to a short documentary offering an unfiltered look into the lives of the LEAs, challenging stereotypes and inspiring action.

Jess Brodie-Hall, Senior Manager Communications and Engagement at Uniting WA, said: “The impact has been deeply moving. By telling these stories across multiple platforms, we’ve connected with new audiences and reminded the community that homelessness is complex – but with the right support, there truly is a path home.”

Path Home shares these journeys to show the real challenges and hopes of people experiencing homelessness, inviting the people of Perth to understand and connect.

Credits
Uniting WA
Senior Manager Communications and Engagement: Jessica Brodie-Hall
Manager: Marketing and Communications – Melissa Crompton
Senior Advisor – Marketing and Communications: Melissa Cashman
Agency
Executive Creative Director: Bryan Dennis
Copywriter: Zosia Kilpatrick
Copywriter: Dav Tabeshfar
Executive Director: Georgie Frampton
Senior Account Manager: Beth Christie & Katie Hauth
Production
Illustrator: Nathanael Whale
Animator: Tracey Kim
Documentary Creator: Michael Clark
Media
Atomic212
Planning & Trading Manager: Jaimee Shurdington