United Places highlights its lush botanic location in new campaign film via SIRAP

Melbourne-based creative production agency SIRAP has created a new campaign for luxury hotel United Places, located opposite Melbourne’s Botanic Gardens.

 

This is SIRAP’s first project for United Places and it’s a beautiful campaign, driven by a desire to connect the hotel to the fabric of its lush garden surroundings. The content really draws the garden into each room and helps to position United Places as a unique city offering, on the doorstep of the iconic Botanic Gardens.

Says Paris Thomson, creative director and founder of SIRAP: “This was our first time working with United Places and from the outset we felt there was alignment and a synergy between the signature design lens of SIRAP and the attention to detail and design consideration of the hotel.

“It was a very collaborative process, and we believe the outcome conveys the uniqueness of United Place’s inner-city location and luxury accommodation offering. Coming out of Melbourne’s third lockdown, we have – more than ever – loved working across such projects that showcase Melbourne for what it is – a dynamic and vibrant city.”

Client: United Places
Production & Creative Direction: SIRAP
Director: Paris Thomson – SIRAP
Director of Photography: Julian Tay – SIRAP
Cinematographer: Aaron Garcia – SIRAP
Post-Production: SIRAP