Unilever set to launch new pay-by-planting tea cafe for Pukka via Banter, Hausmann and PHD

To celebrate Pukka’s medicinal-grade herb-infused teas, Pukka Herbs is bringing the Pukka Plantarium to Sydney. The Plantarium will invite people to experience the power of plants with Australia’s first pay-by-planting tea cafe.

This lush, green, oasis of herbs will pop-up in the concrete jungle of Martin Place between Monday 8 April to Wednesday 10 April 2019.

Open to the public between 8am – 6pm daily, people can sample Pukka Herbs best-selling tea blends by simply agreeing to ‘pay-by-planting’ their own herbs at home. In agreeing to connect to the power of plants, guests will be handed a branded packet of seeds to hold on to and plant in their home, office or give as a gift to those with a green thumb.

At the Pukka Plantarium, three of Australia’s top wellness experts will come together to teach people about the health and wellness properties of medicinal grade plants and herbs to help them live a more conscious, healthy and sustainable life. Guests will be able to learn from experts Lola Berry (nutritionist), Simon Hill (founder of Plant Proof) and Reece Carter (nutritionist and naturopath).

The host of talks will kick off with a special Plant Panel on Monday 8 April at 10am. All three experts will discuss the power of plants, people and the planet to help shape a more positive and sustainable future.

Surrounding the campaign is an integrated approach focused around announcing, activating and amplifying the Plantarium through PR, content, social and a digital approach, designed to get all of Australia connecting to the power of plants.

Says Mitchell Loadsman, partner and co-founder, Banter: “We’re thrilled to be partnering with the team at Unilever to bring the Pukka Plantarium to Sydney. We thought what better way to demonstrate the power of plants than to create a sampling mechanic centred around getting people to pay by planting future seeds and in turn, discovering the benefits of medicinal-grade herbs.”

Says Imogen Rugg, brand and business development manager, Pukka, Unilever: “Pukka is on a mission to bring the incredible power of organic herbs to more and more Aussies. We’re delighted to be partnering with Banter, Hausmann & PHD to drive Pukka brand awareness in Australia through a unique and engaging activation-led campaign. Come and enjoy a Pukka cuppa on us and take our Pukka pledge to get planting at home!”

Brand Experience & Content: Banter
Media: PHD
PR: Hausmann