UNICEF Australia appoints Howatson+Company as new media agency of record

UNICEF Australia has awarded its media account to Howatson+Company following a competitive tender process.

UNICEF Australia is an Australian children’s charity with a global footprint, operating entirely on voluntary donations. In 2021, the organisation raised $54m and through 30 Priority Programs supported more than 846,000 children and young people in need around the world.

Says Libby Hodgson, chief marketing officer, UNICEF Australia: “Howatson+Company demonstrated an intelligent, data led strategy that we’re confident will achieve our ambitious fundraising requirements. Critically, they’re a perfect cultural fit. Throughout the processes I was attracted to the chemistry between their team and their instant fit with our team. We’re excited to appoint them as our media agency.”

Says Chris Howatson, CEO/founder, Howatson+Company: “People trust UNICEF to help children everywhere who need help. They have vaccinated, educated, and done more to reach and protect children in the most remote and dangerous places of the world than any other organisation. It is a privilege to be responsible for the media that ensures the funding is raised for UNICEF Australia to continue doing this essential work.”

Adds Sasha Smith, head of media, Howatson+Company: “We are absolutely thrilled to be working with UNICEF Australia. They are an exceptional organisation, with exceptional people, doing exceptional work. It’s a real pleasure bringing our best for them.”

The appointment is effective immediately.