Underworks launches a new campaign for its All Day Socks with David Warner via Noisy Beast
Fresh from his recent stint in the spotlight, Australian Test Cricketer David Warner has teamed up with Noisy Beast and Underworks to launch a new campaign for its leading brand, All Day Socks.
Featuring the big hitting left-hander, the 30 second spot produced in Melbourne by Noisy Beast highlights the distinct parallels between Warner’s performance on the pitch and the performance of All Day Socks.
Says Sam Todaro, founder and director of Underworks: “When it comes to socks, not all is equal. All Day Socks’ technology is what sets us apart. A nonelastic top, seamless toe and padded sole aid circulation and provide outstanding comfort, all day long.”
Says Adam Hilton, managing director of Noisy Beast: “David’s reputation as an outstanding performer at the crease made him the perfect brand fit for All Day Socks.”
Noisy Beast was approached by Underworks for its expertise and experience in celebrity
marketing, having delivered outstanding successes for a range of clients.
Warner’s All Day Socks campaign will extend across TV, print, point-of-sale and radio and is the first step in highlighting the exceptional performance of what is fast becoming an iconic Australian product.
With the commercial beginning on air on the Nine Network from next week, Noisy Beast has also negotiated an integrated sponsorship of Nine’s Ashes broadcast and will tap into Warner’s 200,000 plus Twitter followers to amplify the brand message.
7 Comments
Go harder for longer. The Poms are going to have a fucking field day.
That’s shit.
All Day Sucks
Where are the socks?
PS. Right now everything thinks Warner is a twat. Not such a clever use of celebrity marketing.
Socks and bats, what a great combo.
Could have been for Swisse vitamins or Powerade.
Why would you run a campaign featuring this idiot during an Ashes series when he can’t even pull his own socks up? He shouldn’t even be 12th man…. it’s embarrassing to watch!