UM Sydney and MediaMind combine to deliver online travel agent ZUJI targeted travel offers

UM Sydney and technology provider MediaMind have combined to deliver online travel agent ZUJI the most advanced targeted and immediate travel offers in the Australian travel market.

The partnership provides two benefits; firstly it allows Australians looking for flights, hotels and holidays to automatically and immediately see the best travel offers the moment they become available. Secondly, once a customer has shown an interest in a particular destination or travel component (flight, hotel, holiday), ZUJI’s smart online advertising technology is able to automatically offer the customer the best price, based on what they’ve shown an interest in, across 95% of all Australian websites.

“Bringing the MediaMind technology to ZUJI enables us to serve the most relevant messages for consumers providing real time pricing and offers” said Daniel Cutrone, communication manager at Universal McCann. “It is another step to making ZUJI a faster and a more efficient one-stop environment for travelers.”

Says managing director of ZUJI Australia James Gaskell (above): “As an online company, we’re reliant on tech-savvy customers.  They want the best offer fast and they don’t want to waste time being sold something they’re not interested in.  We’re here to let our customers be in control of their own travel and this technology helps us do this.”

The implementation of this technology follows ZUJI’s moves earlier this year on Twitter to adopt promoted tweets, becoming the first Australian brand to use the promoted tweets platform.

ZUJI is increasingly adopting cutting edge technologies to increase their marketing efficiencies and grow the business. UM is at the forefront of delivering this technology and ensuring it aligns with media strategy.