UM appoints Brittany Crowley as new head of investment, Sydney

Global media agency UM has announced the appointment of Brittany Crowley as its new head of investment, Sydney.

Reporting directly to UM Sydney managing director, Ben McCallum, Crowley also takes up a position on UM’s national senior leadership team.

Responsible for overseeing the agency’s investment strategies across all media and integrated partnerships, Crowley will foster innovation to deliver exceptional results across UM’s client portfolio.  Her strong industry relationships – across partners, publishers and clients – together with her inventive approach to solving business problems, will enable UM to drive sustainable client growth.

Says Anathea Ruys, CEO, UM Australia: “From our very first interaction I was impressed with Britt’s future-focused approach to investment, trading and our media industry. She has a deep curiosity and focus on the strategy of investment, and I believe this is exactly what our industry and business require as we continue to adapt to our evolving economic environment.

“Britt is also a deeply human leader who cares about elevating the craft and expertise of the people around her. I am so excited to welcome her to UM and work with her.”

Previously in senior investment roles at PHD – most recently as co-head of investment – and Mediacom, Crowley brings to UM nearly 20 years of experience in the media industry, a wealth of expertise and a proven track record of driving growth and delivering outstanding performance for clients.

Says Crowley: “I’m thrilled to be joining Anathea, Ben, and the wider UM team to push boundaries and give rise to meaningful change for clients, teams and agency. There’s never been a more exciting time to be in media so the opportunity to lead the evolution of investment; strategy, product, innovation, transformation and evolve ‘approach to value’ for clients…bring it on!

“I’m a culture and people focused leader. UM’s culture drives the team’s unwavering passion, dedication, and quest to make a profound and positive impact on their clients’ businesses, I’m very excited to be a part of fostering and growing this aspect.”

Crowley joins UM effective September, 2024.