Uber Eats and PAW Patrol are on the case with nutritious back-to-school breakfast bundles in new campaign via Special PR and Hatched

Uber Eats and PAW Patrol are coming to the rescue for back-to-school, delivering limited-edition nutritious breakfast bundles to help the smallest family members prepare for their new-term adventures, as part of a new campaign via Special PR and Hatched.

A national survey commissioned by Uber Eats and PureProfile revealed preparing and getting children to eat a healthy breakfast is a pain point for more than 1 in 2 Aussie parents (55%), with nearly 2 in 4 parents (38%) suggesting that getting their kids to eat breakfast at all was a challenge.

Outside of preparing and getting kids to eat a healthy breakfast, 6 in 10 (61%) say back-to-school makes them feel time-pressed, financially squeezed (41%), or stressed (38%).

With almost a third (32%) of surveyed parents dreading breakfast and lunch prep as part of school returning, Uber Eats and PAW Patrol are helping “time-paw” Aussies fetch breakfast bundles to help them prepare back-to-school meals.

Parents and caregivers will be able to choose their breakfast bundle on Uber Eats based on either their favourite character or their child’s preferred type of brekkie – sweet, savoury or a combination.

For families with fussy eaters, each bundle has various meal variations with enough ingredients for several school days teeing your littlest school-goers up for their first week.

Beyond yummy nutritionist-backed meals, each bundle comes with a PAW Patrol pup-racer and an interactive box, from colouring to cut-outs, so kids can keep busy and enjoy nutritious brekkies while parents and caregivers get everything ready for school return.

Qualified paediatric nutritionist Mandy Sacher, co-created the meal bundles with Uber Eats and PAW Patrol to focus on real food that energises children, for a busy day of learning, playing and making friends.

Says Sacher: “Working with Uber Eats and PAW Patrol, we’ve created three meal bundles to power kids for a busy school day. Like the PAW Patrol pups, parents are constantly racing to the rescue to get books, PE gear, uniforms, and more, for school return. Preparing nutritious meals can sometimes take a back seat.

“A breakfast with the right nutrients can help children learn and respond to their environment. For example, potassium, calcium, fibre, and fatty acids – found in ingredients like bananas, oats, chia seeds and dairy can help with cognitive brain function and development; great for school, fuelling playtime and making friends, whereas berries and grains can support your child’s mood and emotions (for emotional regulation) – maybe even stopping a tantrum or two at the school gates.

“In my time as a paediatric nutritionist, we’ve found that nutritionally poor breakfasts, lacking in vital nutrients, could be detrimental to your child’s school day in a similar way to having nothing at breakfast at all. Each meal bundle has two balanced recipe variations, giving parents inspiration on nutritious combos and ingredients available on Uber Eats. Our highly trained paws are at your service to help Aussie parents prepare for a busy return to school.”

Says Lucas Groeneveld, regional general manager grocery and retail, Uber Eats Australia: “As any parent knows, the return to school or day care is chaotic at the best of times. The longer school holiday window this year along the east coast has ratcheted up the pressure, so we’re delighted to be able to partner with PAW Patrol and our wonderful local grocery partners in Victoria, Queensland and New South Wales to take some of the mental load off returning to school by making sure parents have one less thing to worry about. When it comes to getting almost anything, including healthy breakfasts – we’re on the case!”

Aussie parents and caregivers can fetch Skye, Rubble or Chase’s bundles on Uber Eats from select Harris Farm, QE Foods, IGA’s and Foodworks in Brisbane, Sydney and Melbourne from Wednesday January 22, until sold out.

HOW TO ORDER (if you’re in Melbourne, Brisbane or Sydney’s CBD and surrounds)

Open the Uber Eats app
Update your delivery location
Search “PAW Patrol”, and select one of the participating stores near you
Add a brekkie bundle to your cart

Client: Uber Eats
Retail Marketing Lead ANZ, Growth and Engagement: Margot Deltour
Senior Communications Manager ANZ: Nick Vindin
Senior Social Media Lead ANZ & APAC: Chanelle Murray
Social Media Associate: Haley Evirgen
Head of Operations: Kimberly Shea
Consumer Experience Manager: Lia Cunha

Paramount:
Licensing & Retail Director, Consumer Products ANZ: Christie Scandura
Licensing Executive, Consumer Products ANZ: Amy Power
Senior Creative Director – Global Promotions & CPG: Kirsty Cooper
Senior Counsel: Madeleine Diffey
Sr. Manager, Global Franchise Planning: Hallie Parker
Sr. Director, Global Franchise Planning: Irene Mui
Director, Communications, Consumer Products and Experiences: Heather McHale
SVP Press Consumer Products: Rachel Sandler
Head of Corporate Communications, Australia: Bronwyn Fardon
VP, Publicity and Communications, Australia: Catherine Donovan.

Spin Master:
Brand Manager ANZ: Georgina Anderson

PR Agency: Special PR
Managing Director – PR, Special Australia: Alex Bryant
Creative Strategy Director: Kate Wilkinson
Creative Director: James Sexton
Creative Director: Harry Neville-Towle
Group Account Director: Reegan Saiani
Senior Publicist: Allex Conley
Account Executive: Bella Hayes
Production Co-ordinator: Ada Tuna

Retail Agency: Hatched
Head of Retail – Simon Porter
Head of Creative & Production – Gayathri Wijesekera
Senior Designer – Harry He
Senior Designer – Alexander Hudson
Junior Designer – Jess Heng

Media Agency: EssenceMediacom
Marketplace Director: Matt Leahy
Client Lead: Nathaniel Thompson

PAW Patrol is produced by Spin Master Entertainment with every episode available to stream on Paramount+ as well as episodes every day on Nickelodeon and the PAW Patrol channel on 10 Play.