Uber converts Icebergs into luxurious ice bath post City2Surf in new activation via Hello Social
On Sunday 11 August, hundreds of Uber One members were able to enjoy an exclusive “Ice Cold Recovery” at the iconic Icebergs precinct in Bondi Beach as part of an activation led by Hello Social.
Uber One members were treated to the coolest post City2Surf recovery, as the country’s most famous pool was converted into a giant ice bath.
Post cool down, guests clad in robes and slippers were invited to Maurice Terzini’s Icebergs Dining Room & Bar to keep the lactic acid flowing with complimentary food and beverages plus tunes from global hit maker, DJ Touch Sensitive. The event also included margarita mixer recovery bikes, recovery massages and limited-edition event merchandise.
Says Nicole Bardsley, head of marketing, Uber ANZ: “The benefits of Uber One membership are crystal clear for anyone who already likes to enjoy credit on rides, zero-dollar delivery and memorable perks – but this was the perfect opportunity to showcase benefits of our membership from one of the country’s most iconic locations at the perfect moment in time.”
Says Sam Kelly, managing partner, Hello Social: “The City2Surf continues to index highly amongst Sydney-siders and has quickly become one of the biggest events on the social calendar – it certainly made sense for Uber One to show up and celebrate the perks of being a member. We wanted to harness the camaraderie of in-trend community run clubs with our obsession for recovery, to create something truly unique. The feedback has been amazing and we’re looking forward to continuing to build out even more meaningful exclusives for Uber One members in the future.
Across the country, Uber Eats also paired the “Ice Cold Recovery”, with equally ice-cold benefits for Uber One members by freezing certain fan favourites at $5.
Client: Uber
Lead Agency: Hello Social
PR: History Will Be Kind
Media: EssenceMediacom
8 Comments
Bumped in and out a little too quickly. Was there at 4pm and none of this in sight..
The new Martin Place / Fed Square for every activation pitch going these days
How very Sydney
Nothing says we can’t get the client to buy anything else than ‘lets do an activation in the pool at Icebergs…
Think the creative team were so consumed by writing puns, they forgot to communicate what any of this has to do with Uber One.
“it certainly made sense for Uber One to show up and celebrate the perks of being a member” …how? how did it make sense?
I know right?
Would have been good for a beer.