Uber Carshare suspends a giant disco ball car over Sydney Harbour in new stunt via Herd MSL
Uber Carshare (formerly Car Next Door) has suspended a glittering disco car at Campbell’s Cove, nestled between the Sydney Harbour Bridge and Sydney Opera House via Herd MSL.
Taking place on the eve of Summer, the stunt celebrates the arrival of the new season and aims to get Aussies back on the road to adventure. It coincides with the announcement that Uber Carshare is generously offering $1 million in rides to new users to try the platform for themselves.
Says Kacy Ratta, head of marketing, Uber Carshare: “We wanted a high impact stunt to celebrate the launch of Uber’s latest addition down under – Uber Carshare, an affordable car sharing option that lets people borrow a car that’s right for the trip or job at hand. The creation of our disco car suspended in the most iconic location in Australia celebrates the start of Summer and aims to inspire Aussies to get back on the road to adventure. We want everyone to join the carshare party, which is why we’re kicking off our introduction to Australia by giving away $1 million worth of trips this weekend.”
Says Skye Lambley, CEO, Herd MSL: “We aim to drive fearlessly creative work for Uber Carshare so suspending a mirror-balled disco car over one of Sydney’s most iconic locations has been a highlight. It’s a fun and celebratory stunt designed to capture the attention of Australians and encourage them to get on the road with Uber Carshare this Summer.”
New research from Uber Carshare reveals that 59% of car owners are driving less as costs of living continue to rise. Uber Carshare gives Aussies convenient access to cars for borrowers to rent by the hour or day, while generating revenue for car owners – making it easy to turn any car into a shared car.
Client: Uber CarShare
Head Of Marketing – Uber Carshare, ANZ: Kacy Ratta
Campaign Lead – Uber Carshare, ANZ: Melissa Centofanti
Head of Communications, ANZ: Peta Fitzgerald
Mobility Communications Lead, ANZ: Claire McAdam
Corporate Communications Lead, ANZ: Danny Cowan
Integrated Communications Agency: Herd MSL
Creative Director: Tom Sanders
General Manager, Corporate: Damian Marwood
Group Account Direction: Yasmin Armes
Account Director: Emma Croke
Senior Account Executive: Sarah Keldie
Senior Account Executive: Michael Millimaci
Publicity: Kallie Hunter
Aerial Media & Experiential: Remarkable Media
Chief Executive Officer and Co-founder: Simon Powell
Creative Director & Co-founder Ryan Osbourne
Video Content: Snackable Media
Founder & Managing Director: Jack Phillips
12 Comments
Why?
All i can see is two articles online. What an investment for literally zero coverage
So you can ‘join the carshare party’!! So cool!
Honestly, I can’t believe people get paid to come up with this stuff…
Why, indeed.
Pay any of the recently unemployed ad people to do anything other than this.
So Uber Carshare is a service to fish old cars out of the harbour? If so, great ad.
To promote Uber Carshare, we flung $80k into the water.
if you signed off on this, you are part of the problem.
The comped car and Opera House is actually so bad it is amazing. Why would you PR this.
Can you fix the service please? It’s a joke. Old Camrys, drivers cancelling repeatedly, drivers having no idea where they are going.
No one cares about your disco ball
I don’t often comment but I want to know the thought process here… Like if it’s just to grab attention (which judging by coverage it has failed miserably anyway) why? Were the other ideas setting the car on fire? Or getting a celebrity to piss on one? Yes I know that doesn’t make sense either… so please tell me WHY
Not gonna lie, it’s beyond frustrating that I’m sitting here unemployed after the great round of post COVID redundancies and people are getting paid to put out stuff like this.