Twinings, Ovaltine and Jarrah get Naked

ABFoods, owners of brands such as Twinings, Ovaltine and Jarrah, has appointed Naked Communciations, Melbourne as their communications agency. Naked will be working across all ABFoods brands as strategic lead.

Says Will Ursell, AB Foods Marketing Director: “We are building a worldclass marketing culture at AB Foods and with Naked we have a partnerthat maximizes that potential. We are really enjoying working together,and find their model refreshing.”

Says Frankie Ralston Good, Naked Melbourne’s managing director:”ABFoods is an ambitious marketing organization that insists on thebest of the best to accelerate brand growth. The Naked collaborativemodel marries strategy with access to best in class discipline specificpractitioners building powerful teams that offer a clear advantagecompared to the traditional agency model.”