“Twifties” takes to the skies in Twisties tribute to Taylor Swift via VaynerMedia

Twisties, soaring high above Crown Sydney, painted the skies with a special tribute to Taylor Swift on Thursday afternoon via VaynerMedia. As Taylor geared up for her highly anticipated Sydney leg of the Australian Eras Tours, Twisties was proud to show its unwavering support in a truly iconic fashion.

Emblazoned across the sky, the word “Twifties” celebrated the fusion of Aussies’ adoration for Taylor Swift and the beloved Twisties chip brand – uniting two cultural icons under the Australian sky.

Says Vandita Pandey, Chief Marketing Officer ANZ at PepsiCo: “Combining two icons together in the sky, Twisties is showing love for a fellow icon as Taylor prepares to launch her highly anticipated Sydney shows across the next four nights.”