Try your luck on Carlton Draught’s Massive Meat Wheel, grand final winner announced tonight

This autumn Australia’s best draught beer, Carlton Draught, is taking an Aussie pub tradition to a whole new level. Launched today, the Carlton Draught Massive Meat Wheel promotion gives Aussies the chance to go for a spin on the world’s tallest cantilevered observation wheel, the EDF Energy London Eye, competing to win $100,000 and a meat tray.

Carlton Draught is taking a great Australian pub tradition to the United Kingdom. Sixteen finalists will win a trip to London where they will step aboard the London Eye, competing for the grand prize of $100,000 and a limited edition Carlton Draught meat tray featuring premium Wagyu Beef, made from beer1.

“The Carlton Draught Massive Meat Wheel takes a classic Aussietradition, slows it down and makes it huge,” said Vincent Ruiu, CarltonGroup Marketing Manager. “We’ll watch the London Eye towering over thefamous city’s skyline, as it slowly spins and one lucky Carlton Draughtfan gets their hands on the grand cash prize.”

Australians can enter the Massive Meat Wheel promotion by purchasingCarlton Draught from participating outlets and venues and using theunique code found inside the specially marked packs or on the gamecard. People can also get involved by purchasing a specially marked24-pack of Carlton Draught and entering a competition held on Channel9’s The AFL Footy Show.

To celebrate this amazing feat, Carlton Draught is partnering with JacWagyu, one of Australia’s premium Wagyu Beef farms, to create theworld’s greatest meat tray. The tray features specially developed beef,reared on the quality hops and malted barley used to brew CarltonDraught to deliver a unique flavour profile.

To produce the limited edition Carlton Draught Wagyu Beef, the brandhas enlisted Australian farmer and Jac Wagyu owner, Jason Lewis, torear twenty head of cattle on a special feeding program, providing theherd with ten tonnes of malted barley and two tonnes of natural hops.

The result of this program is a modern twist on a classic Australianpub tradition of beer and meat trays. However Carlton Draught hasreplaced the old style trays, with their fatty sausages and cheapchops, with Australia’s finest Wagyu beef.

“Carlton Draught and pub meat trays are both classic Aussietraditions,” continues Vincent Ruiu. “The only way we could make thisbetter was to combine Australia’s favourite draught beer withAustralia’s finest meat trays.”

Commenting on his cattle Jason said; “The twenty cattle on the CarltonDraught feeding program are having a fine dining experience. Thenatural hops and malted barley from Carlton Draught are of the highestquality and our cattle have never been happier.”

Australians have a couple of ways to get their hands on this premiumbeef. The winner of Carlton Draught’s Massive Meat Wheel promotion willwalk away with a grand prize of $100,000 and a Carlton Draught WagyuBeef meat tray.