Trolley trouble no problem for Budget Direct customers in new campaign via 303 MullenLowe

Budget Direct mainstays ‘Sarge’, ‘Jacs’ and ‘Chief’ return in the latest instalment of the brand’s long-running Insurance Solved integrated campaign via 303 MullenLowe, Sydney.

Live this week across TV, BVOD, cinema, OOH, radio, online and more, the new campaign iteration is the first in a set of new ads focussed on key benefits of Budget Direct’s award winning insurance policies and cost savings.  It uses the ‘Insurance Solved’ tagline and positioning that was first launched in 2018.

Jonathan Kerr, chief growth officer at Budget Direct said the brand opted to build on the ‘Insurance Solved’ platform due to its strong consumer feedback and Budget Direct’s market leading growth: “Market research confirmed that Australians love the cinematic exploits of ‘Sarge and Jacs’ and have developed great affection for ‘Chief’, Sarge’s four-legged sidekick. This support shows in the performance of Budget Direct, so it’s an approach we were eager to reprise and optimise even further.”

The latest instalment sees ‘Sarge’, ‘Jacs’ and ‘Chief’ appearing at the scene of a local shopping centre to reassure a customer whose trolley is exhibiting some particularly rogue behaviour.  The team at Resonance, also added their expertise by developing a new ‘audio branding device’ that launches as part of the new campaign.

Says Kerr: “We have really enjoyed working with Resonance on our new audio signature. We wanted to capture the character and spirit of the thousands of people that deliver Budget Direct, Australia’s most award-winning insurance, in a very memorable way.”

Says Joanna Gray, managing director, 303: “This is the first instalment in a series of typically colourful spots, that see Budget Direct double-down on a commercially successful approach. The Insurance Solved platform has been delivering consistent growth for Budget Direct for four years now, we’re proud of the longevity of the platform and look forward to continued success with the next part of this campaign.”

Find out more about Budget Direct here: www.budgetdirect.com.au

Budget Direct
Chief Growth Officer, Growth Ops – Jonathan Kerr
General Manager, Marketing and Communications, Growth Ops – Warren Marsh
Senior Marketing Manager, Marketing, Media & Acquisition, Growth Ops – Katie Lansdale
Associate Director, Marketing, Media & Acquisition, Growth Ops – Tom Johns

303 MullenLowe
Executive Creative Director – Bart Pawlak
Creative Director / Head of Art – Adam Whitehead
Art Director – Zac Goldberg
Copywriter – Craig Merrett
Managing Director – Joanna Gray
Client Services Director – Jen Gledhill
Group Business Director – Ben Glasson
Head of Strategy – John Linton
Senior Broadcast Producer – Honae MacNiell

Production Company – Good Oil Films / Rattling Stick
Director – Daniel Kleinman
Director (2nd unit) – Dave Wood
DOP – Danny Ruhlmann
DOP (2nd unit) – Jason White
Executive Producers – Sam Long / Johnnie Frankel
Producer – Catherine Warner
Editor – Mark Burnett @The Editors
Post Production – Blockhead VFX
VFX Supervisor – Nigel Mortimer
VFX Producer – Charlotte Plowman
Music and Sound Company – Sonar Music

Original Composition – Matteo Zingales
Executive Producer – Sophie Haydon
Sound Designer – Timothy Bridge
Stills Photographer – Jamie Macfadyen, LOUIS & CO

Retouching – Limehouse

Sonic Branding – Resonance
Creative Director & Founder – Ralph Van Djik
Creative Director & Founder – Ramesh Sathiah
Sonic Strategist – Dom Burnham