Triple M offer to creatives: Get famous beyond the ad industry with Semi Pro Radio
Triple M is opening its studio doors to creative agencies across Australia for them to pitch a concept for a radio show which will be broadcast on the Triple M Network.
In an industry exclusive opportunity, Semi Pro Radio is unlike any other client brief. There are no mandatories on the content – it just has to be legal.
Entries are open to creatives (or anyone creatively minded) who work in the Australian advertising industry. They just need to show how they would fill two hours on the air.
A series of finalists will produce their pilot shows at Austereo studio’s and then have them broadcast on the Triple M Network on Sunday nights.
The winning agency will be awarded $5,000 cash and a $30,000 airtime package.
Semi Pro Radio is supported by the Advertising Federation of Australia.
Says AFA Executive Director, Mark Champion: “Semi Pro Radio offers thecreative community a unique opportunity to showcase their skills beyonda standard commercial brief. It also provides a chance for members toexperience the flexibility and production benefits that radio as amedium can offer.”
Austereo Group Content Director, Guy Dobson, says “Semi Pro Radio givescreative’s the chance to get famous beyond the ad industry. As long asthe content is legal, there are no restrictions on an entrant’sconcept. We could uncover creative talents who, one day, could be heardon one of our main shifts.”
“We all know some creatives can act famous, now here’s their chance to back it up.”
Entries are now open at www.semiproradio.com.au
37 Comments
So MMM have seen how the Ad industry’s provides free content to the TV industry and thought they’d jump on that band wagon by leveraging peoples need to be famous in a plea for free content?.
Hmm So they provide the studio and we provide the laffs in return for some supposed fame / ridicule for free while they pocket the ad revenue and fire a few overpaid dj’s?
hmm it just may work
ok so the winners do get SOME money but all the runners up surrender their ideas / content / shows but at least get some ridicule
Totally. It’s Gruen all over again.
Advertising people want to be famous? No. Really?
i’m going to start a show that plays the best of the 80’s, 80’s and the 80’s.
….oh wait, hang on.
If the $5,000 cash went to the creative team, we’d be all over it.
I’m going to start a competition where builders from around Australia will be invited to build me a house. I then move into the one I like and give the builder 5 grand. We all know some builders can make stuff… but now’s the chance to show me.
This comp is giving me a semi.
…oh..nope..gone.
Surely management at your agency would happily pass on the $5,000 cash prize as reward for raising the profile of the agency? I’m sure mine would… It will give them the perfect excuse not to give me a pay rise this year.
But, but…
…I could get my own radio show.
This is a discrace.
Show your muscle Harold Mitchell and other big Agency Media moguls.
What about you Australian Association of Advertising Agencies.
Do you have any balls?
3:38. You’re a genius.
I’m going out tonight to try that theory with chicks. Shag me, and the best root gets to be my girlfriend. Woohoo!
Hey, hey it’s dingo and the baby
I want to hear Neil Mallet Talkback.
spot on 3.38
what a joke
Semi -Pro??
How condescending. From an industry that regularly undercuts agencies to produce station-generated dross ads. MMM how long would you survive without the semi-pros…
Anyone who enters is a scab.
Signed,
Union Brother & Sisterhood of Creatives.
This isn’t Gruen, if it was we’d be bleeding from the ears every week listening to the ‘panel of experts’ talk about the ‘secrets’ of the ad game.
This is Big Brother, without the option of a tasteful adults only hour later in the week. The only difference is that MMM are inviting some intelligent people (some) to have a crack at it. Reality radio is here and I don’t need to be a redneck midget with implants to win my spot.
Create yourself a wanky radio DJ name like I have and get on the radio to talk about whatever you want. My show is going to be about wanky radio DJ names. I think it’s a winner! Please don’t steal this idea, my agency needs the prize money.
Ps. Steve, your spelling is a discrace… I mean disgrace, damn it!
10:08, you’ve got the credibility of Mr Burns when he dressed in a beanie to try to get the oil well money out of Principal Skinner.
I CAN GET FAMOUS oh… it’s fucking radio.
This blog should be made into a radio show.
If I’m reading it correctly 10:08, the parallels with Gruen refer to the Pitch segment, in which agencies happily provide free content with free ideas, a practice which some might say devalues what we do.
I agree with you 12:24, but The Pitch is a piss-take segment. Albeit it is suppose to raise the profile of the agency partaking. I think we’re supposed to take this seriously and show our talent. I could be wrong?
I’m going to tell jokes in morse code, which I shall create by wearing tap shoes. Does anyone know if the MMM studios have wooden floors, or carpet? Because carpet would kill my idea.
Advertising is pure dross. Here’s the chance to make content, not ads.
Have a crack, ya poofs.
2:23 – say hi to everyone else at MMM.
Testicles
First IDEA.
Lose Ugly Phil and replace with someone funny.
444
2:23 – make sure you crank up the Nickelback.
Since the Gruen Transfer Pitch has come up yet again, I’m getting a bit tired of the “free content” and “free ideas” argument. It’s not real advertising, it’s a joke. Your logic 12:24, would lead me to think that advertising on the commercial media is not only “free content”, but holy shit, they’re charging to play our ads…..how dare they! If I may be so bold (& I can be, I’m anon) it’s time to get over yourselves & realize you make ads not content. I’m yet to see anything as good as The Chaser or Summer Heights High come out of an ad agency.
Some fair points. But if we’re going to be really fair…
Hands up those of you who have written an ad for the sole purpose of winning an award? Surely that self-interest could manifest in a different form…like a radio show. The truth is, most of you probably sat on the shitter this morning distracted from your purpose with all the endless possibilities of your own radio show. You – finally rewarded with the fame you so rightly deserve. We are creative people after all.
Actually the Just For Men ad is pretty good.
And my mum like the tacos ad with the little kid.
The rest is pure dross.
Come on people…Is that all you’ve got? Not a shock jock amongst you.
We’re after 2 hours of content – not 2 cents worth.
When you’re ready to put your balls ATL, send me your pitch.
Oh, and put your name on it this time. We don’t do ‘Anonymous’ on radio.
Guy.
Big ups 11:58pm and Paul #2. Every creative in the industry has their own self interest at heart, fair enough I say – if you can win an award for doing your job that’s great. But don’t think you’re too good for something like this. We make ads, not art and you’re kidding yourself if you think otherwise. For once your ideas don’t have to revolve around the latest dust buster technology and you’re not a slave to client demands. Quit your whinging everyone and give it a shot.
People who say it cannot be done should not interrupt those who are doing it.
I would if it was for individual merit, but to share credit with an agency? Nope.
Mammoth Mammoth LIIIIIIIIIIIIIVE!!!!!!!!!