TribalDDB CD Matt Grogan and BWM planning director Matt Robinson set to launch AnalogFolk Sydney office with foundation client [yellow tail]

TribalDDB creative director Matt Grogan (near left), and BWM planning director Matt Robinson (far left) will launch the Sydney office of AnalogFolk with foundation client [yellow tail] wines.

Continuing the success in the UK of London based AnalogFolk, the new Sydney based agency marks their first offering outside of London and will open for business on November 1st.

The Sydney office launches with foundation client [yellow tail], and has been appointed as the global digital agency. 

AnalogFolk will be delivering a global digital marketing strategy for the brand, brought to life through interactive platforms including web, mobile, retail and events.

Says Robinson, managing director of AnalogFolk Australia: “Digital seen through the lens of ones and zeros alone is becoming an increasingly irrelevant view, which is why the AnalogFolk mission of using digital to make the analog world better is exactly what we believe modern, progressive marketers are looking for from their agency. We’re incredibly excited to be launching AnalogFolk in Australia and working with a fantastic modern marketer in Libby, and her team at [yellow tail] “

Says Libby Nutt, marketing manager at Casella Wines: “We are delighted to be working with the experienced team at AnalogFolk, who demonstrated a very strong grasp for the brand and our business ambitions. Their blend of strong strategic and creative thinking gave us the confidence that they haven’t just delivered pitch winning ideas, but ones that will be commercially successful”.

Says Charles Rallings, managing director of Tribal DDB: “Matt Grogan joined the Tribal DDB ranks over two years ago and during that time has made a big impact on the strategic and creative output. We will certainly be sad to see him go but wish him all the best in setting up his own agency. Moving forward we are looking to bring in new creative leadership, helping us build on the success of the last few years including recently scooping the 2011 IAB Awards Best of Show for Tourism Australia Making Tracks. With digital creativity at the heart of our business, our ambition is to attract the best digital talent and help us continue to push the boundaries.”

analogfolk.com