Trend watcher Henry Mason to be headline speaker at JCDecaux ConnectivityLab on July 19

Henry Mason, expert in consumer and global trend analysis will be a headline speaker at the major JCDecaux  conference and exhibition being planned at the Sydney Opera House on July 19 at the Sydney Opera House.

The event, to be called ConnectivityLab, will be a combination of a showcase of the world’s latest technologies in out of home consumer engagement and a series of presentations by highly respected global and Australian consumer and marketing experts. 

Mason is head of research and analysis at trendwatching.com, the UK-based independent global network specialising in emerging consumer trends, insights and behaviour.

Says Mason: “My JCDecaux session will look at how the idea of people ‘being connected’ is changing, how this is unlocking new consumer behaviours and expectations, also ultimately what a world of ‘off/on’ means for businesses. Many of these learnings are from overseas markets.”

Says Essie Wake, marketing director of JCDecaux: “We are delighted Henry Mason will present at ConnectivityLab because we believe that understanding technology trends and audience insights is critical to driving a strategic match with the right technology and innovation solutions. Henry will be one of a select few leaders in industry thinking to present at our event.”