Treasury Wine Estates appoints Moon Communications to handle Rosemount Wines

Moon Communications, part of STW Group, has been appointed by Treasury Wine Estates (TWE) as its exclusive strategy and communications planning agency for TWE’s iconic Rosemount brand.

The pitch was competitive. Moon will work alongside TWE’s executive team to help refresh the brand in the burgeoning Australian wine market and is charged with campaign planning and strategy, brand strategy, through-the-line communications, design and digital.

Says Anouk Darling, managing director, Moon Communications: “We are incredibly excited about the opportunity to work with what is one of Australia’s most awarded wine brands and we look forward to a long term successful relationship with TWE to deliver significant results.”

Says Stephanie Dore-Smith, global brand business manager and vintrepreneur, TWE: “Moon’s

approach and broad strategic capability is a perfect fit to increase our communication outcomes. We look forward to working with Anouk and her team to take full advantage of the opportunities the new communication landscape presents.

“Rosemount is a brand name synonymous with quality; however we want to refresh the brand story so the brand becomes the wine of choice for people who value exploration flavour and fresh wine experiences. We are also looking to re-ignite the trade, positioning Rosemount as an innovative brand committed to driving category growth.”

Says Darling: “We don’t just want people to own a bottle of Rosemount, we want them to own the story of Rosemount. Moon will deliver across all critical communication areas ensuring a holistic and integrated strategy which will resonate with the wine trade and Australian wine consumers.”

The appointment is effective immediately.