DDB New Zealand’s Travel Channel mall eyelites lets us see world through someone else’s eyes
July 28 2010, 2:30 pm | | 5 Comments
Using stereographic technology DDB New Zealand turned mall eyelitesinto video view masters to demonstrate how the Travel Channel lets yousee the world through someone else’s eyes.
The work was included in the Bestads Top 6 Outdoor this week and was the top choice of guest judge Luke Sullivan, senior VP/managing group CD at GSD&M in Austin, Texas.
5 Comments
This is really cool. Got me motivated
This is one of the best outdoor ideas I have seen. How amazing that you can literally be standing in the most mundane, consumerist environment imaginable and then be suddenly transported metaphorically to a whole new milieu. That is the power of out-of-home. That is the power of truly transformative ideas. Well done. I am jealous.
Solid
Nice work.
Would have looked like a great idea on paper, but I reckon in real life people in a shopping centre aren’t that desperate to engage with a poster.
btw 4:35 were you trying to sound like a cock by using the word ‘milieu’ because it worked a treat.