Transport for New South Wales Safety Marketing appoints Droga5 ANZ as lead creative agency

Droga5 ANZ, part of Accenture Song, has been appointed the creative agency of record for Transport for New South Wales Safety Marketing following a competitive pitch process.

Droga5 ANZ will manage the creative account for Transport for New South Wales’ Road and Maritime Safety portfolio, with the primary focus on developing overarching behaviour change communication strategies aimed at driving a cultural shift in safety across NSW’s roads and waterways.

The agency’s remit is to focus on inspiring behavioural change, across a suite of campaigns including drink driving, speeding, enforcement driver fatigue and maritime safety. Creative work is already underway for an upcoming motorcycle safety campaign.

Says Matt Michael, Droga5 ANZ CEO & Accenture Song ANZ Marketing Practice Lead: “We are delighted to partner with Transport for NSW, it is important work that can change behaviours and make a real difference in people’s lives. We look forward to working closely with Transport for NSW to create effective and impactful work that improves the safety of NSW.”