Traffika hires Nicole Seaman as corporate business director to expand client portfolio

Digital business generation agency, Traffika has today announced that it has appointed Nicole Seaman as corporate business director. Seaman will work alongside Traffika’s Australian CEO, Andrew Lane and will be pivotal in expanding portfolio of corporate clients.

Seamna’s role will see her building relationships within Traffika’s key corporate retail and franchise markets, raising Traffika’s profile, developing strategies and solutions and acquiring new clients in line with the agency’s ambitious growth targets.

Seaman’s knowledge in defining sales strategies has been developed over seven years of digital agency experience, including various client-facing roles at WME and STEAK in Melbourne. Her thorough understanding of digital marketing will see her develop highly effective and integrated strategies for clients.

Says Lane: “Nicole has acquired an immense amount of experience in the digital sector on both the client and agency side. Her knowledge of digital channels, business development, building brands and driving success through a strategic approach coupled with consistent delivery on her financial targets made her stand out. Her ability to motivate her teams to achieve strong sales growth has been proven time and time again.”

Clients that Seaman has acquired and worked with in the past include EnergyAustralia, Big W, Betstar and Puma, AGL, realestateVIEW, Europcar, Best Western, Big4 Parks, Clive Peters, Angus & Robertson, Liquorland and Vintage Cellars.

Integral to Traffika are its seven core values, which team members live and work by. One of the values is to “get life balance” and all team members share the belief that a balanced life is crucial to success in the workplace and in this regard Seaman is expected to fit in perfectly.

Says Lane: “The culture created by our founder is the most exciting and rewarding part of my role. After working in lots of organisations of various sizes previously, I knew the successful ones were those that had a ‘soul’ and a strong culture. I can see that Nicole is a great team player who enjoys work and life in equal measures.”

Seaman has a Bachelor of Business Marketing, majoring in Marketing and Human Resources from Swinburne University of Technology.