Traffik Group snares former BBDO Dubai creative group head Mark Held for creative director role

Mark Held (left) has joined Traffik as creative director under executive creative director David Mardon following a spate of new business wins.

Previously creative group head at BBDO Dubai, Held has worked across brands well known to Clemenger including Mars, Mercedes and Pepsi amongst many others, with work recognised at major international shows including Cannes, D&AD and Epica to name a few.

Says Mardon: “As the agency’s offer becomes increasingly integrated, it makes perfect sense to get someone with Mark’s background and calibre on board. He’s fitted in perfectly, and there’s already some very exciting projects in the pipeline.”