Traffik appoints creative technologist Kent Boswell to the role of interactive director

Brand activation agency Traffik has appointed creative technologist, Kent Boswell, to spearhead its creative technology division.

Bringing with him over two decades’ experience, Boswell has worked on a long list of award-winning advertising campaigns and digital projects including interactive installations for Vivid Festival and MONA, in addition to the highly acclaimed ‘Project Revoice’ which was awarded the highly coveted Cannes Lions Grand Prix for Good last year and recently won the elusive D&AD Black Pencil for Creative Use of Technology.

Clemenger Group owned Traffik is well versed in curating interactive experiences that create real impact, having recently executed creative digital campaigns for the likes of Oreo, Samsung and Shell. With Boswell taking the lead moving forward, the Interactive division will continue to offer expansive interactive services including: experiential XR (AR, VR and MR), AI, content creation and distribution.

Says Boswell: “I’m really excited to join the Traffik team to lead the interactive division. The agency is renowned for creating best in class brand experiences so I’m excited to apply my experience and connections to drive further innovation and deliver unique user experiences.”

Says James Neale, CEO, Traffik: “Kent is a true leader in the tech space and we are thrilled to welcome him into the seat of National Director of Interactive. We’re in an exciting era of consumer activations and we’re in great stead to take brands to the next level, seamlessly incorporating digital to elevate experiences and continue to challenge the norm.”