Tradie points the finger at prostate cancer underawearness in latest spot via The Incubator, Melbourne starring Honey Badger Nick Cummins

Tradie has launched Tradie Blue underwear, a product line where profits go to the Prostate Cancer Foundation of Australia to help fund prostate cancer research programs. 

To support the initiative, Melbourne agency The Incubator has produced a TVC starring Honey Badger Nick Cummins that will be screened during the 2019 Big Bash series from this Saturday. 

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Prostate cancer research is close to the heart of Tradie Underwear. In Australia, prostate cancer is the most commonly diagnosed cancer in men and more than 3,000 men die from this disease in Australia every year. In fact, more men die of prostate cancer in Australia than women die of breast cancer. The challenge is two-fold, first, getting men to seek regular testing, and second, increasing the funds available to organisations such as the Prostate Cancer Foundation of Australia.

“The ad might be a little bit raw,” says Ben Goodfellow, founder of Tradie Underwear, “but we make no apologies in the way we are getting the message out there. Men need to take this seriously, and if it takes a bit of off-colour humour to grab their attention, so be it.” 

Client – Tradie Underwear

Tradie Founder – Ben Goodfellow

Tradie Brand Manager – Simone Hyde

Creative Agency – The Incubator

Managing Director – Warren Cook

Creative Director – Kyran Docker

Production Company – Plot Media

Producer – Virginia Kay

Director – Nicholas Clifford

Assistant Director – Nathan Croft

DoP – Marden Dean

Editor – Chris Reynolds    

PR Agency – Lampoon Group

Lampoon Group CEO – Josh White