Toyota uses roadside signage to point Aussies in the right direction in new campaign via Saatchi’s

Toyota Australia has launched the second phase of its ‘Every Step Matters’ campaign via Saatchi & Saatchi Australia.

 

Directed by Matt Devine through Revolver, the film ‘Signs of Support’ reimagines familiar blue roadside signs as directional guides leading drivers to their nearest Toyota dealership.

The campaign leverages data from 275 dealership locations to deliver over 230 tailored OOH and digital executions across the country.

Client: Toyota Motor Corporation Australia
Creative Agency: Saatchi & Saatchi Australia
Director: Matt Devine
Production Company: Revolver
Post Production: ARC
Audio: Sonar
Media: Spark Foundry Australia