Toyota launches ‘Where Freedom Meets Family’ Kluger Hybrid campaign via Saatchi & Saatchi


Toyota Australia has launched the all-new Toyota Kluger Hybrid in a new campaign via Saatchi & Saatchi Australia, that takes a light-hearted look at modern family life.


‘Where Freedom Meets Family’ brings freedom and family together to prove the 2021 Kluger Hybrid is just as much for the adults as it is for the kids.

Directed by Good Oil’s Fiona McGee, the integrated campaign will run on broadcast television, digital, point of sale sponsorships and CRM.

Says John Pappas, chief marketing officer, Toyota Australia: “We’re excited to bring Hybrid to Kluger for the first time. Together with the all new style and greater sophistication, we wanted to have fun and prove that the Kluger Hybrid is as much for the parents as it is the whole family.”

Says Mike Spirkovski, chief creative officer, Saatchi & Saatchi Australia: “Children seem to run our lives these days, leaving little to no time for parents to enjoy those precious, quiet and relaxing moments alone. With the new Toyota Kluger Hybrid you can do whatever you like with family or sans family, it’s up to you.”

Client: Toyota Motor Corporation Australia
Senior Manager – Brand Management & Communications: Andrew Wearing
Manager, Communications – Commercial and Brand: Jeremie Smith
Senior Communications Coordinator – Commercial Vehicles: Brooke Butkiewicz
Communications Coordinator – Commercial Vehicles: Ingrid Vio

Creative Agency: Saatchi & Saatchi Australia
Chief Creative Officer: Mike Spirkovski
Creative Director: Sam Chappell
Senior Copywriter: Jack Wall
Senior Art Director: Phillip Harkness
Executive Producer: Rachel Devine
Senior TV Producer: Michael Demosthenous
Chief Strategy Officer: Alex Speakman
Planning Director: Joe Heath
Chief Client Officer: Ben Court
Group Business Director: Damiano Di Pietro
Senior Business Director: Liza Schulberg & Kenyon Marais
Senior Business Manager: Jessie Roper
Business Manager: Lucy Biggs
Business Executive: Alex Karanicolas

Production Company: Good Oil
Director: Fiona McGee
Executive Producer: Sam Long
Producer: Claire Richards
Editor: Mark Burnett

Post Production: The Editors
Sound House: Rumble Studios