Toyota HiLux unleashes dog army in latest Saatchi Australia film directed by Christopher Riggert
Another lovely new campaign out of Australia for Toyota HiLux. Toyota Australia has rolled out a new national campaign for HiLux, created by Saatchi & Saatchi Australia, deploying an unlikely army of dogs to champion the brand’s latest ute.
The campaign is led by a 60-second TVC titled The Pied Piper. The commercial follows a HiLux driver and his dog as they set off on a journey, with dogs from all walks of life irresistibly drawn to the the new HiLux. As the HiLux drives past other utes and buildings, dogs abandon their owners and leap into the vehicle’s tray, comically signalling their allegiance to the HiLux and its capability credentials.
Creative director on the campaign is Piero Ruzzene. Rosita Rawnsley-Mason and David Govier are the creative team.
The work extends Toyota’s ‘Don’t send a ute to do a HiLux job’ platform, which launched in 2024.
Client:Toyota Motor Corporation Australia
Senior Manager, Marketing Operations: Anthony Nobile
Manager, Communications – Commercial & Brand: Kylie Graham
Senior Brand Specialist: Kellie Burmeister
Agency: Saatchi & Saatchi Australia
Chief Creative Officer (Publicis): Dave Bowman,
Chief Creative Officers: Mandie van der Merwe, Avish Gordhan
Creative Director: Piero Ruzzene
Creatives: Rosita Rawnsley-Mason, David Govier
Head of Design: Tod Duke-Yonge
Designer: Sophie Whitehead
Director of Production: Michael Demosthenous
Senior Integrated Producer: Esta Lau
Chief Client Officer: Ben Court
Executive Planning Director: Joe Heath
Group Business Director: Zoe Kypros
Senior Business Director: Melanie Bunn
Business Manager: Charlotte Brasington
Business Executive: Georgie Menzies
Production Company: Finch
Director: Christopher Riggert
Managing Director/Executive Producer: Corey Esse
Executive Producer: Nick Simkins
Producer: Caroline David
DOP: Sam Chiplin
Casting: Felicity Byrne
Editorial-Offline: Arc
Editor: Jack Hutchings
Post-Production: Alt VFX
VFX Director/Founder: Col Renshaw
Post-Production Producer: Celeste Fairlie
Sound: Sonar
Stills Production: Photoplay
Photographer: Michael Corridore
Executive Producer: Alison Lydiard
Producer: Amanda Moore
Retouching: Prodigious
Media: Spark Foundry Australia
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