Toyota ‘Glass Organs’ spot highlights safety features in new spot via Saatchi & Saatchi
March 22 2011, 9:40 am | | 44 Comments
Toyota Australia has released ‘Glass Organs’, a new corporate spot created by Saatchi & Saatchi, Sydney highlighting the safety features of its range of cars, directed by Noah Marshall via The Sweet Shop.
44 Comments
This is really nice actually. I thought it was for Merc initially.
Nice ad.
Human are fragile – Reminds me just a little of the ‘Peace is fragile’ campaign S&S also did a few years back. Only difference is the single ‘human’ word, and they used Porcelain instead of Glass.
http://adsoftheworld.com/media/print/united_nations_grenade
Different enough I think?
brilliant. Really like it.
One of the best car ads I’ve seen for some time.
Very nice.
I would have still liked to seen the token safety-crash scene.
Iggyyyyyyyyyy?
top spot – big props Iggy!
Really, really nice.
I do lave being able to say that from time to time on this blog. Cause a lot of the stuff isn’t worth commenting on.
But I like this. It’s a beautiful piece of work.
Beautiful. Watchable. No gratuitous car shots. Great work Yanni.
where are the credits?
Yep, very nice. Well done on a nicely executed job Noah.
10:33 thats a pretty long bow you draw there. Great work, unlike any car stuff that I recall.
this really stands out, great concept, great execution.
that’s awesome
any 3D post?
Welcome back S&S
Good job Jacko and Yanni!!
best car ad since the honda cog
well done to all involved
looks like plastic?
Gorgeous.
Sweet spot! Congrats Jacko and Yanni. LUUURVLY!
anyone seen this?
http://media.smh.com.au/snoop-dogg-does-it-big-in-the-new-zee-2245408.html
Who was DOP?
Oh Saatchi, what a feeling! Welcome back mother fuckers
Now that everyone at S&S have had a say,
I agree with what was said in a previous blog.
The ad is nice but I was kind of expecting them to do the ultimate and crash test the glass dummy. I really want to see if what they are saying is true! The ad would be so much more powerful if they prove it and did it.
At the moment it is only telling and showing me that humans are fragile. Nothing new.
Like I said, it’s very nice but it feels like half an ad to me.
btw, comparing it to cogs is laughable Saatchi guys! Settle.
1:56
Your comment echoes all the way from the Mojo building. Relax, it’s only advertising.
Full credits?
Want to like it.
However.
It starts well, ok yup we’re fragile, so is glass. Ok, I’m interested. So you make a human out of glass then put it in a toyota, mmmmkay. Oh right then you fuck off and turn out the lights? The v/o is a bit heavy handed too.
Just doesn’t really pay off my 45 seconds. Better than most other car ads on telly here but for mine the latest VW ad from DDB is better.
Nicely shot, but I feel like you don’t need to say ‘you might as well be made of glass’ up front. It ruins the suspense of finding out what they’re making and as you’re showing it you don’t really need to say it as well.
2:32 actually we at mojo like it, so fuck off with the childish accusation
Yanni & Iggy are great guys I’m sure but I don’t think they’d be comfortable with fanboys from S&S suggesting they did it alone. Unless of course the fanboys are Yanni & Iggy and they’re just blatantly, unashamedly self promoting ( no credits?)
1.56 isn’t a creative. Gotta be suit. Or one of those channel planning thingys.
2:32 & 3:48 should throw down outside the Habourview at 5pm.
oh 4:05pm, you poor little thing.
Sounds like you are not getting the credit you so desperately want.
ease up 4:05
‘no credits’ has nothing to do with Iggy and Yanni.
Sweet ad, well- crafted, maybe a bit heavy-handed on the voiceover. Would have been nice to drop it a little later on. But a charming spot, nice work S&S.
I thinks its a bit boring. no life. no energy. nothing to it. uncrafted.
A late comment by 11:14 pm. Probably just arrived home, pissed and lonely and reminded how little he had done in his career.
Agree with 9.08 AM, 11.14 PM obviously hasn’t ever made an ad in the real world and obviously isn’t a creative. Go back to taking coffee orders d1ck-head!
Wow, so someone can’t not like the ad?
Stop being so precious Saatchi people.
It’s good but not as good as you all clearly think.
Funniest comment on the blog “Best thing since Honda cogs”. Ha! Ha! Ha!
It’s really nice. I’m not going to look too hard to pick holes in it.
Not sure about the comparison to Honda cogs though, that’s certainly a lofty comparison – and I also think there’s at least one better car spot on local TV running currently.
Not from Saatchi. Best car ad in years. Great work.
2.59pm -‘ Better than most other car ads on telly here but for mine the latest VW ad from DDB is better.’
And the award for shameless use of self promotion goes to… DDB. Well done, Steven.
@4.09
Yeah, the VW spot is pretty crap…but I suspect the team at DDB don’t realise it
@ 10.27
Agree. Makes me cringe whenever I see it. Massively try-hard.