Toyota Australia transforms Genuine Accessories into genuinely useful everyday heroes in new campaign via Dentsu Creative

Toyota Australia has partnered with Dentsu Creative to demonstrate how Toyota Genuine Accessories are genuinely useful for every activity from the week day school run or a weekend escape, Toyota Genuine Accessories can handle whatever the day brings.

 

The new campaign highlights how Toyota Genuine Accessories are perfect for all Australians, from families and couples to tradies, farmers and weekend warriors and provide the peace of mind that the accessories aren’t just the right fit for their Toyota but are the right fit for all lifestyles, and while tested for extremes, they can also live up to everyday uses.

Says Vin Naidoo, chief marketing officer, Toyota Australia: “Our customers chose a Toyota for its style, sophistication and technology as well as the world renowned quality, durability and reliability. It is these qualities they look for in accessories and Toyota Genuine Accessories tick every box. Toyota Genuine Accessories provide the assurance that it’s not just the right fit for their Toyota but also for the relentless demands of their life.

“Dentsu Creative’s campaign has beautifully articulated how Toyota Genuine Accessories are for everyone, transforming to be exactly what each Toyota driver needs.”

Says Scotty Glennon, creative director, Dentsu Creative: “This campaign taps into how Toyota Genuine Accessories are such a key part of how all Toyota drivers experience and use their vehicles – from the Bullbar AFL stadium to the Carseat cover napkin, Toyota Genuine Accessories are the hero elevating your Toyota to the next level.

“Bringing Toyota Genuine Accessories to life in this campaign was such a wonderful creative task, to be able to bring emotion to how a vehicle, and its accessories, connects into our everyday lives has been a lovely process.”

The campaign launched on free-to-air television during the 9 Network’s LegoMasters and will extend across outdoor, digital and social as the campaign runs through into May.

Client: Toyota Motor Corporation Australia
Chief Marketing Officer: Vin Naidoo
Snr Manager, Brand Communications: Andrew Wearing
Manager, Value Chain & Dealer Communications: Michelle Gulia
Manager, Passenger & Aftersales Communications: Taruna Aguru
Snr Communications Coordinator, Accessories: Jessica Cvetkovska
Accessories Communications Coordinator: Jen-Son Thong

Agency: Dentsu Creative
Executive Creative Director: Sarah McGregor
Creative Director: Scotty Glennon
Creative Director: Ruben Cirugeda
Creatives: Mathew Hine, Tosh Greenslade, Andrew Fisher
Snr Integrated Producer: Jodie Wright
Planning Partner: Tim Mottau
Integrated Client Lead: Andrew Black
Managing Partner: Guy Lovell
Snr Account Director: Catherine Nolan
Snr Account Manager: Bart Wright

Production Company: Collider
Director: Rob Stanton-Cook
Producer: Annie Schutt
DOP: Jeremy Rouse
Editor: James Ashbolt
Post: ARC EDIT
Post audio: Front of House
Casting: Northside Casting
Photographer: Jamie MacFadyen
Media: Spark Foundry