Tourism Qld ‘Best Job in the World’ wins London International Awards Integrated Grand Prix

EXCLUSIVE – SapientNitro, Brisbane has continued its unstoppable awards march around the world by picking up the Integrated Grand Prix for Tourism Queensland’s ‘Best Job in the World’ campaign at the 24th London International Awards. ‘Best Job’ also won a Gold Statue in the same Category, Gold in The NEW Category and Gold in Digital-Online Campaign.

Apart from the Integrated Grand Prix, Australia won 7 Gold, 6 Silver,15 Bronze compared to New Zealand’s 8 Silver and 1 Bronze. Australiawas ranked 3rd in the world, behind the US and UK, with NZ placed 19.

Other Gold Statue winners from Australia were Publicis Mojo, Sydney, which collected two in Integrated Campaign and Television/Cinema/Digital/Web/Mobile – Beverages-alcoholic for Boag’s ‘Pure Waters’; Leo Burnett, Sydney in The NEW Category for Earth Hour; and Clemenger BBDO, Melbourne in Non-Traditional for Four n Twenty Pies ‘Magic Salad Plate’.

Eleven countries from Asia and Oceana, including Australia, China, HongKong, India, Israel, Japan, Malaysia, New Zealand, Philippines,Singapore and Thailand won 25% of all the Statues awarded at the 2009London International Awards. Australia and Israel also won a Grand LIAeach, making up 50% of all the Grand LIAs awarded. Collectively, thesecountries won 18 Gold, 50 Silver and 43 Bronze Statues bringing thetotal number of Statues, including the Grand LIAs, to 113.

Out of eleven media, the jury only honoured four agencies with GrandLIAs. SapientNitro, Brisbane won the Grand LIA in Integrated Campaignfor ‘The Best Job in the World’. The other Australasian Grand LIAWinner, Shalmor Avnon Amichay/Y&R Interactive, Israel, won theGrand LIA for Best Use of Medium in Radio. This is also the first GrandLIA for Israel.

“It is amazing to have one out of the four Grand LIA Winners from Australia,” commented Barbara Levy, president of LondonInternational Awards. “‘The BestJob in the World’ basically took a brief about tourism and made it intoone of the biggest and most well-known campaigns in the world. Australia’s fine standing in this year’s Show is not surprising atall. Every year, they rank among the top winnerson the chart.”

This year from the totalnumber of 13,117 entries from 78 countries, only 0.56% won Gold, 1.28%Silver, 1.5% Bronze and 1.46% Finalists.

Apart from winning a Grand LIA, Australia also tops the list of Asia and Oceana countries.

The London International Awards Asian and Australasian Statue Tally:

1)    Australia – 1 Grand LIA, 7 Gold, 6 Silver, 15 Bronze

2)    Israel – 1 Grand LIA, 1 Gold, 1 Silver, 1 Bronze

3)    Japan – 4 Gold, 11 Silver, 10 Bronze

4)    Malaysia – 3 Gold, 4 Silver, 1 Bronze

5)    China – 2 Gold, 3 Silver, 2 Bronze

6)    Thailand – 1 Gold, 8 Silver, 1 Bronze

7)    New Zealand – 8 Silver, 1 Bronze

8)    India – 5 Silver, 5 Bronze

9)    Hong Kong – 2 Silver, 1 Bronze

10)    Singapore – 1 Silver,  5 Bronze

11)    Philippines – 1 Silver, 1 Bronze

The Australian Winners:

SapientNitro, Brisbane –  Grand LIA in Integrated Campaign; Three Gold Statues in Integrated Campaign, Digital – Online Campaign and The NEW Category, all for Tourism Queensland ‘Best Job in the World’.

Publicis Mojo, Sydney – Two Gold Statues in Integrated Campaign and Television/Cinema/Digital/Web/Mobile – Beverages-alcoholic for Boag’s ‘Pure Waters’; Two Bronze Statues in Television/Cinema/Digital/Web/Mobile – Campaign for The Natural Beer Promise and Direction for Camry.

Leo Burnett, Sydney – Gold Statue in The NEW Category; Silver Statue in Digital-Online; Bronze Statue in Integrated Campaign – all for Earth Hour.

Clemenger BBDO Melbourne – Gold Statue in Non-Traditional for Four n Twenty Pies ‘Magic Salad Plate’; Silver Statue in The NEW Category for Four n Twenty Pies ‘Magic Salad Plate’.

Whybin/TBWA/Tequila, Sydney – Two Silver Statues in Radio – Public Service/Social Welfare, one for ASCA ’21st’, the other for ASCA ‘Rugby’; Two Bronze Statues in Radio – Public Service/Social Welfare for ASCA ‘Birthday’ and in Digital -Banners/Display for PlayStation ‘InFAMOUS Twitter banner’.

Revolver Sydney – Silver Statue in Television/Cinema/Digital/Web/Mobile-Direction for Boag’s ‘Pure Waters’; Two Bronze Statues in Television/Cinema/Web/Mobile-Direction and Cinematography, both for Tourism Australia ‘Transformation’.

Noise International Sydney – Bronze Statue in Television/Cinema/Digital/Web/Mobile-Music Original

BMF Sydney – Silver Statue in Package Design – Beers for TED 696; Bronze Statue in The NEW Category.

Saatchi & Saatchi Australia, Sydney – Two Bronze Statues in Print – Consumer Campaign for Sony Walkman and Public Service/Social Welfare for Pedestrian Council of Australia.

JWT Sydney – Bronze Statue in Television/Cinema/Digital/Web/Mobile – Visual Effects for Club Chocolate ‘Stir something deep inside’.

Marketforce Communications, Perth – Bronze Statue in Digital – Banners/Display for 7pm Project TV Show.

Noise International, Sydney – Bronze Statue in Television/Cinema/Digital/Web/Mobile – Music Original for Optus ‘Whale Song’.

Passion Pictures, Parkville – Bronze Statue in Digital – Games for Scarygirl.

The Brand Agency, Perth – Bronze in Radio – Campaign for Perth Zoo ‘Find your animal’.

<!– /* Style Definitions */p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman"; mso-ansi-language:EN-US;}@page Section1 {size:612.0pt 792.0pt; ma
rgin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;}div.Section1 {page:Section1;}-