Tourism NT says ‘Do Brisbane to Darwin with Virgin Australia’ in airport takeover via Balance

Melbourne creative agency Balance has developed a campaign for its client Tourism NT, to drive visitation from Brisbane.

The campaign partners with Virgin Australia and promotes Virgin Australia’s direct daily flights from Brisbane to Darwin. The assets include an airport takeover of the domestic Virgin Australia terminal, as well as 21 prime outdoor placements across Brisbane.

The creative uses contextually relevant messaging that humorously contrasts the moment of readership and the different stages of the traveller’s journey within the airport with the sorts of exciting activities they could be undertaking on an NT holiday.

Says David Gullotti, creative partner, Balance: “It’s never been cheaper or easier for people from Brisbane to access an NT holiday. One that over delivers in excitement, in variety and in the personal stories it creates. The creative presents these experiences in their full visual power while having some fun in the tongue in cheek tone of the NT brand.”

Virgin Australia, who partner with Tourism NT several times a year, supported the campaign with sale airfare offers, which were promoted throughout the messaging. The campaign will run from March through to the end of May 2017.

Agency: Balance

Managing Partner: Trent O’Sullivan