Tourism NT invites Aussies to the first fully vaxxed Summer Sale in new campaign via Balance

Indie Melbourne agency Balance has helped Tourism NT become the first Australian tourism body to offer an incentive for fully vaccinated people with the NT Summer Sale retail campaign.

Fully vaccinated people from non-hotspots can save up to $1000 on their trip to the Northern Territory by getting a discount of $200 for every $1000 spent on bookings, with the limit being a $1000 discount on a $5000 booking.

Says Tony Quarmby, executive director of marketing, Tourism NT: “Summer is an exciting place in the Northern Territory, and we know there are many people around the country that haven’t had the chance to book a holiday, to experience something new, or go somewhere different. With over $2.3 million in savings made during last year’s NT Summer Sale, this is the perfect opportunity to book the trip you’ve been waiting for and explore the Top End and Red Centre at this incredibly rare, low price.”

Says David Gullotti, creative partner at Balance: “With the tourism industry so impacted with border restrictions, the team at NT Tourism have a fantastic opportunity for the fully vaxxed – even more motivation to get the country opened again and for Aussies to book the holiday of a lifetime”

The campaign runs from 1 October 2021 to 31 March 2022 including digital, video and print.

Agency: Balance
Writers: David Gullotti / Rankin McKay
Creative Partner: David Gullotti
Art Director: Deb Mortenson
Digital: Dan Valenti
Account Manager: Elie Aoun
Account Executive: Sophie Toohey
Managing Partner: Trent O’Sullivan
Agency Producer: Sharon Rider
Media: Atomic