Tourism NT invites Aussies to experience an early Summer in new ‘Turn Up’ campaign via kwpx

Tourism NT has launched a new campaign via kwpx, inviting Australians to turn up in the Northern Territory during the spring shoulder season to experience an early summer and turn up their senses by discovering the NT’s vibrant spring experiences.

The campaign highlights the benefits of travelling during this time, including fewer crowds and more deals, showcasing how the NT’s weather, adventure, natural beauty, colours, connections and overall experiences are amplified or ‘turned up’ in the springtime.

Tourism NT has partnered with leading travel retailers and partners including Jetstar, Virgin, Webjet, Tripadvisor/Viator, NT Now/Holidays of Australia and local tourism operators to offer some enticing deals.

Consumers can enjoy ‘turned up’ deals on their spring holiday via the above mentioned partners during the campaign period. Travel dates are 1 August 2024 to 30 November 2024.

The activity will be executed via a nationwide media strategy across TV, outdoor placements, social media, news partnerships and digital media buys, complemented by an integrated PR and organic social media approach.