Tourism Fiji explores the ‘Science of Happiness’ in new campaign via Sydney agency Bounce

April 29 2025, 11:45 am | BY Ricki Green | No Comments

Tourism Fiji has launched a new campaign via Sydney agency Bounce, that explores the science of happiness.

 

Launching on International Day Of Happiness, Bounce set out to prove that happiness truly does come naturally in Fiji. Partnering with prominent Australian neuroscientist Dr. Lila Landowski, the social experiment with Tourism Fiji was designed to understand just what it is about a trip to Fiji that leaves travellers feeling so happy.

Says Dr Landowski: “There’s no specific chemical signature that tells us that you’re happy, but we do know that people who have a lower mood tend to have lower levels of dopamine and serotonin.”

“We also know that happier people tend to be less stressed, which means they tend to have less of the stress hormone cortisol. Using some of the world’s best wearable technology, we’re looking to see whether Fiji’s culture can rub off on travellers, to find out if happiness is contagious.”

Tourism Fiji explores the ‘Science of Happiness’ in new campaign via Sydney agency Bounce Tourism Fiji explores the ‘Science of Happiness’ in new campaign via Sydney agency Bounce

The campaign features world record-holding surfer Laura Enever, acclaimed artist Elliott Routledge, and celebrated chef turned author Tom Walton, each bringing their unique perspective and craft to the campaign.


Says Joel Chapman, Executive Creative Director at Bounce: “It goes without saying that a holiday is probably going to make you happy.

“But by partnering with Dr. Landowski and our diverse group of professionals, we’ve created content that not only showcases Fiji’s natural beauty, we’ve also put a rational lens on the emotional pull. We’ve blended science with storytelling to give travellers even more reason to book that trip.”

Tourism Fiji explores the ‘Science of Happiness’ in new campaign via Sydney agency Bounce Tourism Fiji explores the ‘Science of Happiness’ in new campaign via Sydney agency Bounce

Client: Tourism Fiji
CEO: Brent Hill
Chief Marketing Officer: Srishti Narayan
Head of Communications: Sarah-Lousie Robinson
Executive Director of Regions: Robert Thompson

Creative Agency: Bounce
Executive Creative Director: Joel Chapman
General Manager: Dani Collins
Associate Creative Director: Jacob Lumsdaine
Art Director: Mikey Felczynski

Director: Cameron D’Arcy
DOP: Guy Williment
Editor: Max Thornhill
Editor: Andy Johnson

 

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