Toscano launches debut brand campaign ‘Together, We Eat’ via Reconnected + Nunn Media

Toscano, part of the Sunrice Group, has launched its first brand campaign, unveiling the platform ‘Together, We Eat’ with a hero film ‘Pizza Dough Recipe’ developed by creative agency Reconnected and supported by Nunn Media.

The campaign marks a significant milestone for Toscano, which has been one of the fastest-growing FMCG brands inside Coles and Woolworths over the past two years.

Despite its rapid growth on supermarket shelves, Toscano has remained a relatively unknown name. With huge ambitions, the Sunrice Group partnered with Reconnected to guide strategy, develop the initial brand platform, and create a through-the-line brand campaign.

Grounded in research showing 90% of Australians aspire to eat together more often, yet 89% of us believe shared mealtimes are in decline, Together, We Eat positions Toscano as more than a shortcut to quality food; it’s a catalyst for connection.

The hero film, Pizza Dough Recipe, directed by Stephen Carroll at Finch, contrasts the hours it takes to make pizza dough from scratch with the moments you get back with loved ones when you start with a Toscano pizza base. A recipe for togetherness.

Surrounding the film is a connected ecosystem of activations. A national retail program ensures visibility across Coles and Woolworths. On social media, Toscano invested in both paid and organic storytelling, bolstered by an experiential content shoot with three prominent creators: @gatherandfeast, @wholesomefoodiemel, and @ashkeillah.

To support the launch, Toscano and Nunn partnered with My Kitchen Rules, a sponsorship crafted to drive impact and scale across the Seven network with bespoke branded assets supporting the Together, We Eat messaging. A suite of 30’’, 15’’, and 6’’ are running across BVOD and free-to-air TV, part of a media plan orchestrated by Nunn Media to maximise reach and frequency.

Says Stephanie Nilson, Bakery Marketing Manager: ‘Toscano has been on an incredible run, but this campaign is about more than sales. Together, We Eat is about giving Australians a reason to come back to the table. At a time when loneliness and disconnection are at record highs, we believe our Toscano products can play a meaningful role in bringing people closer over food.”

Says Duncan Bell, Chief Strategy Officer at Reconnected: “The beauty of Together, We Eat lies in its simplicity and honesty. It’s an idea with endless room to grow. At its heart, it gives us the chance to create countless small moments across different channels, all reinforcing one truth — sharing good food brings people closer’

Sunrice
Jacqui Vanderzeil – Marketing Director
Stephanie Nilson – Marketing Manager
Eliza Harley – Brand Manager

Reconnected
CSO & Co-founder – Duncan Bell
Executive Creative Director – Helen James
Creative Director – Sarah Vincenzini
Art Director – Michaela De Santis
Head of Social – Chris Birtchnell
Head of Production – Sonia von Bibra
Account Director – Nikita Fursman
CEO & Co-founder – Jake Ford

Media
Group Business Director – Roshani Taylor
Investment Director – Michelle Meneguzzi
Digital Director – Tara Ahmed
Holly Bromley – Account Manager

TVC Production
Production Company – Finch
Director – Stephen Carroll
Producer – Jackie Adler
Food Stylist – Caroline Velik
Casting – Nick Hamon Casting
Post Production – ARC
Sound – SqueakEClean