Toscano appoints iD Collective to lead PR and media strategy

iD Collective has announced its appointment by Toscano, a leading provider of European specialty foods, including bakery and dessert products, sold in supermarkets nationally. iD works across PR, media, influencer talent and activations as part of a broader strategy to elevate the brand’s presence in Australia.

With a reputation for crafting exceptional quality and authentic Italian pizza bases, Toscano has appointed iD Collective to lead a strategic communications campaign aimed at driving brand awareness and building consumer connection, with a strong focus on their pizza range.

Toscano believes that food has the power to bring people closer. Their Classic Pizza Bases make it easy to enjoy a delicious meal and foster moments of connection, without the hassle of lengthy preparation, no matter how busy life gets. Whether it’s a quick weekday dinner, a spontaneous weekend gathering, or a family pizza night, Toscano ensures that mealtime remains a time to bring people together over food.

iD will leverage their expertise to increase brand visibility and awareness among target audiences, secure placements in key media outlets, appoint a brand partner, and develop and execute compelling talent partnerships.

“We are thrilled to partner with Toscano,” said Amanda Booth, Executive Director of iD Collective. “This partnership presents a fantastic opportunity to connect with Australian consumers and foodies at heart, bringing them together to create magical moments of connection with authentic, quality, and traditional European classics. We are excited to showcase the unique qualities of Toscano and inspire consumers to ‘taste it’ for themselves.

iD Collective is a full-service, results-driven, and solution-focused creative communications agency.