TOOHEYS SUSPECTS Travis Kelce IS ACTUALLY HERE FOR NRL SEASON START IN LATEST OOH FROM THINKERBELL
NFL legend Travis Kelce has touched down in Sydney and has been welcomed to the team at Tooheys with a cheeky message via Thinkerbell.
The NFL player made global headlines this month as part of the Kansas City Chiefs’ victory at the Super Bowl in Las Vegas. Many Aussies’ social feeds have since filled up with images of Travis enjoying a celebratory cheers (or two) with his superstar girlfriend, Taylor Swift.
Chris Allan, spokesperson for Tooheys, said Aussies were excited to welcome the Super Bowl legend to the homeland of footy.
“Just Like us at Tooheys, Travis is a solid team player. I’m sure he’s over here to catch a bit of Aussie NRL… and support his girlfriend too.”
Tooheys’ public message to Trav is a nod to the upcoming 2024 NRL season, as Aussie footy fans across the country are getting ready for the first match to kick off on Sunday, 3 March.
Travis arrived by private jet to watch Taylor Swift perform at her Sydney concert on Friday, as the last Aussie stop of her highly anticipated Eras Tour.
Client: Lion
Creative and Earned Agency: Thinkerbell
Media Agency: UM
18 Comments
Pepsi has done something almost exactly the same.
Special and thinkerbell have both seen the same opportunity and turned something around in a day. Both are Indi agencies with I’m sure strong client relationships
I hate to say it but the days of multinational agencies being to act like this are over – actually they never could
But now it’s expected that brands do.
For pity’s sake, please. Leave SOME briefs for the AWARD school students.
You know that thing we did for Taylor and Vegemite? Let’s do it again for her boyfriend and beer.
Fast. Fun. Relevant. Like.
I’m guessing board it up was a saying they used in about the 1070’s
And hire a writer. This is cool.
Awesome!
That’s not true, this sort of social response tactic is used consistently by agencies big and small.
the only difference is Thinkerbell PR it, while others do the work and move on.
Thanks for this guys, but what’s ‘footy’?
Who’s Travis?
Try tying your message to your product.
Thanks for the shoutout guys
Love Travis Barker
It almost sounds like you don’t understand why an agency would PR itself. Always time to learn though jr
Do you even go here..?
Sorry, I only got Welcome Trav. Too many words or something?
I find this hilarious you have no idea how the medium works in this context
Oh, right, I see how it works in this context. It has too many words to have any value where it’s supposed to work, but it does get PR’d on an industry website so that only people in advertising can get a good look at it. Thanks for clearing that up.