Tonight’s Gruen Transfer challenge – Fnuky Adelaide vs The Workshop Sydney: to convince Australians to lower legal drinking age to 16
Back in the host seat of THE GRUEN TRANSFER, Wil Anderson is joined by Todd Sampson (Leo Burnett), Russel Howcroft (Y&R Brands), Carolyn Miller (Moon) and Dan Gregory (Smart).
The Pitch:
Tonight’s challenge comes from Facebook friend Sarah De Bellis. She wants agencies to
convince Australians that we should lower the legal drinking age to 16. Fnuky (Adelaide) Vs The Workshop (Sydney). VIEW THE PITCH
How Do You Sell? Banks. Australian four big banks are the most profitable in the world – it’s estimated they’ll make $110 billion this year. Between them, they spend around $190million a year on advertising. And yet, nobody really thinks of them as being different from each other. Earlier this year, NAB kicked off an ambitious marketing scheme to distance itself from its competitors. Brilliant or bogus?
Ad Crunch:
Skittles. A couple of weeks ago, two young LA directors uploaded a tasteless
parody ad online, racking up millions of views. When should a brand demand that a video be
taken down and when should it leave it?
WED 10 AUGUST 9PM ON ABC1,
THURS 11 AUGUST AT 9.30PM ON ABC2
17 Comments
Banks are an example of product parity at it’s best. The reason why consumers can’t differentiate one from the other is because they are not as stupid as you or I may like to believe. Also, the GFC has educated us and made us more aware of the sinister ways banks behave. Choosing a bank is like choosing a pack of cigarettes (the brand is the only beneficiary from your custom) and the more that people make this connection the harder it will be for us to try and dupe consumers into thinking our client’s bank is better for them than another.
I wish we got this show in NZ. They showed it once, then I never saw it again. Where the bloody hell did you go?
Who’s the bird with the deep voice?
Talk about Three Drunk Monkeys.
Talk about shit programs.
Last night the bird with the deep voice didn’t even know what a pun was. She said she loved a pun when referring to the pitch spot that had the acronym T.I.T.S. in it. If you can’t tell the difference between a pun and an acronym you shouldn’t be on this programme.
The shark is being jumped.
This show would be so much better if it was just The Pitch. The rest of it is just over-inflated egos.
This show would be better if it didn’t exist. It makes the ad industry look like it’s run by a bunch of tossers . . . which it is.
Blue Chip client sounds like a shoulder chip client. What’s really wrong with the business are pigs like him with cheque books. Tossers who couldn’t get a job with people with a pulse because they are sad fucks.
High school nerds later become annoying university cocks… now they’re on TV and meant to be cool… cos they’re on TV. Would you really want to hang out with them or just punch them.
Actually, it’s a damn good show and most of the people commenting here should be forced to listen closely to the likes of Howcroft and Sampson who, though they disagree a lot, both understand their industry and how it works. Most people who write here clearly don’t.
Ad Man X is proof in point: suggesting that banks – like cigarettes – only benefit themselves is dumb, dumb, dumb. Without banks our private enterprise system would not exist because it relies on credit being available to businesses, and that is provided by the banks.
The only part of the show that’s usually disappointing is The Pitch. Most responses are an embarrassment to the industry. The smart agencies are the ones who treat the briefs seriously and don’t attempt to be comedians. The Pitch a while back on the idea of giving up a public holiday to help Australia get over the GFC was handled seriously by one agency and they showed that, not matter how tough the brief, a good agency will do a good job by taking advertising seriously.
does anybody know the name of the add at the end of the show with the baby?
Think it was for a bank in Singapore???
8:45 – Thanks for pointing that out as I thought the only way to get a loan or some credit was to visit my local Shylock.
Let me make my point clear.
1. Banks are all the same (the reason I used tobacco as an analogy was to simply draw on a parallel around the fucked up way in which banks have behaved and contributed to the worst recession any of us have seen, if the banks aren’t to blame please tell me who is)
2. Because of this, it does not matter to you or I what bank we choose.
3. And this means that we aren’t the beneficiaries of our custom. The banks are.
4. The end.
Also, how much more socially irresponsible can you get. Pitching that the drinking age should be lowered the drinking age to 16. While you’re at it, why don’t you argue that the age of consensual sex should be lowered to 10. What a bunch of self-serving pricks.
Jack dont sound so jealous
I thought the show’s discussion about the banks’s campaigns was spot on and quite intelligent.