Tomoro Agency takes majority stake in video content agency Dabble to fuel Aussie growth

Following its expansion into Australia at the end of last year, integrated agency Tomoro Agency, with offices in Sydney and Leeds, has acquired equity in award-winning video content agency, Dabble. The move brings together two highly complementary teams to expand creative capability, scale delivery, and offer clients even more powerful brand storytelling.

The equity investment marks a significant step forward for both businesses, building on a successful three-year collaboration across multiple high-impact projects. Dabble will continue to operate under its own name, retaining its distinct culture and creative edge, while benefiting from the strategic and operational support of the Tomoro group.

Says Maggie Senior, Founder of Dabble: “Over the past three years, Dabble has collaborated with Tomoro Agency on multiple occasions, and when the opportunity to join forces came along, it felt like a perfect fit. We’re already working together on some incredibly exciting projects, and with both businesses experiencing strong growth, combining our diverse skill sets allows us to deliver even greater value to our clients, giving them the best possible chance of success.”

Says Philip Crampton, Director of Digital at Tomoro Agency: “ This investment is a deliberate step in our strategic roadmap. As content continues to drive SEO performance, customer engagement, and brand visibility, we wanted a partner who could deliver outstanding quality at pace and scale.

Dabble’s strength in high-impact video production fits hand-in-glove with our creative and strategic thinking. We’re already working together on standout projects, and this formal partnership allows us to scale that even further, delivering content that’s not only compelling but also fuels performance and long-term growth for our clients.”

Together, the combined team brings a sharper, broader offering to clients looking for integrated digital strategies – from content and search to creative and technical execution. This marks a significant milestone for both businesses as they scale their services internationally and continue delivering measurable results for ambitious brands.

Pictured (L-R): Maggie Senior, Founder, Dabble and Stuart Arundel, Partner, Tomoro Agency

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