Tom Riddle returns to Fallon to work with Bruce Bildsten, will set new visual direction for Cadillac

Fallon USA has lured Tom Riddle back to the agency to work on the newly acquired Cadillac account with Bruce Bildsten. Riddle will be a creative director, overseeing art direction and design for Fallon – Team Cadillac in both the Minneapolis and new Detroit offices.

“Tom’s integrated background in advertising and design allows him to shape a brand completely,” says Aussie expat Darren Spiller, Fallon chief creative officer. “He’s got a book full of brave work and is an exceptional craftsman. Tom’s the type of person who will make a difference on Cadillac.”

Riddle returns to Fallon to set the visual direction on cross-platformcampaigns for the prestigious auto brand. “Tom gets what it takes tomake a brand distinct and exciting,” says Bildsten. “I’ve seen how hecan lift an idea to a new level and I know that Cadillac is going tosee the impact of his vision and experience immediately.”

While at Fallon previously, Riddle led visual design on thebreakthrough BMW films campaign. Prior to his return to the agency,Tom’s experience crafting iconic American brands deepened in his roleas Group Creative Director at Carmichael Lynch on Harley-Davidson,where in a short time he crafted award-winning campaigns for the brand.Tom also co-founded make: , a multi-discipline branding agency thatworked with iconic brands like MTV, New Balance and Nike, including thelaunch of the Nike LiveStrong brand at retail.

“I’m excited where Fallon is headed, the leadership that’s driving theagency forward,” says Riddle. “There’s a new energy at Fallon and itfeels like the right time to reconnect with this great agency brand, ona great American brand.”