Today the Brave appoints Alistair Pratten to the role of head of production amid growth

Full service independent agency Today the Brave continues to expand its capabilities, responding to increasing demand from clients for a truly integrated offering. Amid the rapid growth since the agency’s inception in mid-2022, industry veteran Alistair Pratten (pictured above) has joined as head of production.

With roots in advertising and integrated production and close to 20 years of experience working across the full spectrum of the industry, Pratten brings a diverse skill set to the agency having worked across everything from live TV, promos, documentaries, commercial, online content, post production and animation.

Says Jaimes Leggett, founding partner, Today the Brave: “As we supercharge our growth at Today the Brave, it became clear there was a need for a best-in-class production capability to steer the ship for our client’s ambitious campaigns. Bringing Alistair into the fold was a no-brainer and he has already demonstrated his ability to seamlessly drive a number of complex, integrated projects.”

Since joining the business, Pratten has already led the production of key work with clients including; HOYTS, News Corp and Zambrero.

Says Pratten: “It’s incredibly exciting to be part of an agency growing from the ground up, and to have the freedom to transform their production offering through both traditional and non-traditional formats. The hunger to be brave is a driving force in the team, and I’m relishing the opportunity to work with such a diversely talented set of individuals; a combination that is already achieving great results for our clients.”

Having applied himself across everything from the small and nimble, to organisations such as Red Bee Media in London, his roles of late have included head of broadcast for The Works Sydney, executive producer for the Editors and most recently, national head of production for Wunderman Thompson overseeing the production offering of three offices nationally.