THREE DRUNK MONKEYS CREATE AN ABC ADVERTISING FIRST FOR GRUEN TRANSFER
Over the last few weeks Three Drunk Monkeys, Sydney has aired the first ‘advertising campaign’ on the ABC. The campaign is part of the promotional drive for The Gruen Transfer, anew ABC Television Series which debuts tomorrow night (Wednesday), produced by Andrew Denton’s Zapruder’s OtherFilms.
The show takes viewers inside the world of the advertisingindustry and stars many notable industry personalities in a panelformat hosted by Will Anderson.
The campaign features 9 x 30 second hoax ads promoting Gruen Beer, Gruen Bank and Gruen Beauty.
The first three 30-second commercials use clichés found within Beer, Bank and Beauty advertising.
The second stage of the campaign consists of three ads that parody the original spots with playful twists on the clichés from each category.
The scenes from all ads will also be available on a The Gruen Transfer website for viewers and the general public to create their very own Beer, Bank and Beauty commercials at www.abc.net.au.
The final phase of the campaign, exposing advertising tricks of the trade, was released a week before the series commences (tomorrow night)
The campaign has already received hundreds of complaints from diehard ABC viewers, concerned that advertising had commenced on their beloved commercial-free channel. Further questions were raised when Andrew Denton appeared at the Logies holding a bottle of Gruen beer.
Agency: Three Drunk Monkeys
Client: Zapruder’s Other Films
Creative: Scott Nowell, Justin Drape, Shane Gibson, Nick Morrissey, Damian Fitzgerald
Business Management: Andrew Stanley
Client: Jo Wathen
Director: Trent O’Donnell
Production Company: The Jungle Boys
Agency Producer: Thea Carone
19 Comments
With a bit of luck this programme and these spots will make marketers think twice because boring the poor public with their out of touch, out of date money wasting campaigns!
Ah, so THAT’S what got my mum was asking me about. She nearly shat herself. Mind you she’s 67 so she does that a lot.
Nice.
Sweet idea. Wish i’d thought of it.
Saw the cream one on TV. love them.
Pretty much the perfect way to promote a show like this.
On yez!
Gabs
This stuff has been all over the media.
I know my parents were ready to call a boycott on abc.
The ads aren’t working properly on my or my art director’s computer. Interesting considering all the glowing comments.
Nearly as dull as real ads.
wow. a parody ad.
Well done Nick. You’ve come a long way since Rogaine.
Cool ads but the strength in this is the way they’ve been released. First ads ever on ABC is bound to get attention.
Well done legends.
Catch up for beer soon.
Bunga.
thought they weren’t working on mine either but if you leave it it loads and plays properly.
This concept looks cool. Can’t wait to watch the show and see how we really look to the public.
first thought. sorry. hope the show’s better…
Great opportunity and the ads suit the ABC really well.
Perfect way to promote the show.
this will do well. Love it.
Well done. I’m guessing with the ABC you guys had bugger all budget too.
Best thing on here in a while.
Funny and well written
Exposing us for the scum of humanity that we are. Is that really wise?
these ads don’t work